Bugsbane master (#710)

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

The documentation link still point to OC docs, as there's no real platform neutral place to point people to.

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Remove specific reference to ownCloud

* Make cloud references platform neutral

* Remove temporary -swp files

* Add suggestions from @Mar1u5

As per his suggestions in:
https://github.com/owncloud/calendar/pull/699#discussion-diff-74709329
https://github.com/owncloud/calendar/pull/699#discussion-diff-74709350

* Add suggestions from @Mar1u5

As per:
https://github.com/owncloud/calendar/pull/699#discussion-diff-74709387
https://github.com/owncloud/calendar/pull/699#discussion-diff-74709400
https://github.com/owncloud/calendar/pull/699#discussion-diff-74709417

* Added Mar1u5's last suggestion

At https://github.com/owncloud/calendar/pull/699#discussion-diff-74709362

* "server installation" > "instance installation"

As per https://github.com/owncloud/calendar/pull/699#discussion_r74913034

* "installation folder">"instance's installation folder"

As per https://github.com/owncloud/calendar/pull/699#discussion-diff-75082204