module: refactor load_module part 4

Allocate references inside module_unload_init(), clean up inside
module_unload_free().

This version fixed to do allocation before __this_cpu_write, thanks to
bug reports from linux-next from Dave Young <hidave.darkstar@gmail.com>
and Stephen Rothwell <sfr@canb.auug.org.au>.

Signed-off-by: Rusty Russell <rusty@rustcorp.com.au>