PCI: make pci_name use dev_name

Also fixes up the sparc code that was assuming this is not a constant.

Acked-by: David S. Miller <davem@davemloft.net>
Signed-off-by: Kay Sievers <kay.sievers@vrfy.org>
Signed-off-by: Greg Kroah-Hartman <gregkh@suse.de>
Signed-off-by: Jesse Barnes <jbarnes@virtuousgeek.org>