sfc: Expose flash region storing boot code as MTD

The boot code that appears as a PCI expansion ROM on the SFC4000 is
stored in flash.  Expose this as a standard MTD device to allow for
in-place upgrades.

Signed-off-by: Ben Hutchings <bhutchings@solarflare.com>
Signed-off-by: Jeff Garzik <jgarzik@redhat.com>