init: simplify keyword_map

I've heard that keyword_map is too complex, in particular the tuple
and the pair in BuiltinFunctionMap, so this change removes a lot of
that complexity and, more importantly, better documents how all of
this works.

Test: boot, init unit tests

Change-Id: I74e5f9de7f2ec524cb6127bb9da2956b5f307f56