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Commit dc3e0069 authored by Scott Main's avatar Scott Main Committed by Android Git Automerger
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am b78c2207: Merge "updates to the brand guidelines, based on the partner toolkit" into jb-dev-docs 

* commit 'b78c2207':
  updates to the brand guidelines, based on the partner toolkit
parents 64d1f3ef b78c2207

docs/html/distribute/distribute_toc.cs

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@@ -75,7 +75,7 @@ 
       <li><a href="<?cs var:toroot ?>distribute/promote/device-art.html">

        <span class="en">Device Art Generator</a></li>

       <li><a href="<?cs var:toroot ?>distribute/googleplay/promote/brand.html">

        <span class="en">Brand Assets and Guidelines</a></li>

        <span class="en">Brand Guidelines</a></li>

     </ul>

   </li>

docs/html/distribute/googleplay/promote/badges.jd

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@@ -13,7 +13,7 @@ click <em>Build my badge</em>, then paste the HTML into your web content.</p> 
wraps your screenshots in real device artwork.</p>



<p>For guidelines when using the Google Play badge and other brand assets,

see the <a href="{@docRoot}distribute/googleplay/promote/brand.html">Brand Assets and

see the <a href="{@docRoot}distribute/googleplay/promote/brand.html">Brand

Guidelines</a>.</p>



<style type="text/css">

docs/html/distribute/googleplay/promote/brand.jd

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page.title=Brand Assets, Icons, and Guidelines

page.title=Brand Guidelines

@jd:body



<p>We encourage you to use the Android and Google Play brands in your

promotional materials. You can use the icons and other assets on this page in

any way you want, provided that you follow the guidelines described below.</p>



<h2 id="brand-android">Android Brand</h2>



<div>

  <div style="float:right;width:50%;padding:1.5em;">

    <img alt="" src="{@docRoot}images/brand/droid.gif">

  </div>

<p>We encourage you to use the Android and Google Play brands with your Android app

promotional materials. You can use the icons and other assets on this page

provided that you follow the guidelines described below.</p>



  <div style="width:45%;">

    <h4>01/ Android Robot</h4>

<h2 id="brand-android">Android</h2>



    <p> Can be used, reproduced, and modified freely in marketing

    communications. Our standard color value for print is PMS 376C. Our online hex

    color is <span id= "android-green">#A4C639</span>.</p>

 <p>The following are guidelines for the Android brand

 and related assets.</p>

 

    <p>When using the Android Robot or any modification of it, proper attribution is

    required under the terms of the Creative Commons Attribution license. For more

    details on proper attribution, please see the <a

    href="{@docRoot}license.html#attribution">Content License</a> document. </p>

  </div>

<div>



<div style="clear:both">

  <div style="float:right;width:50%;padding:1.5em;">

    <img alt="" src="{@docRoot}images/brand/logo_android.gif">

  <h4 style="clear:right">Android in text</h4>

    

  <div style="float:right;clear:right;width:200px;margin:0 0 20px 30px">

    <img alt="" src="{@docRoot}images/brand/mediaplayer.png">

  </div>

    <ul>

    <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>

    <li>Android should always be capitalized and is never plural or possessive.</li>

    <li>"Android" by itself cannot be used in the name of an application name or accessory product.

Instead use "for Android."

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>

        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>

      </ul>

      <p>If used with your logo, "for Android" needs to be smaller in size than your logo.

      First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>

    </li>

    <li>Android may be used as a descriptor, as long as it is followed by a proper generic term.

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>

        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>

      </ul>

    </li>

    </ul>

  

  <div style="width:45%;">

    <h4>02/ Android Logo</h4>

    <p>Any use of the Android name needs to include this

    attribution in your communication:</p>

    <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>



    <p>The Android logo may not be used.</p>

  </div>

<div>



<div style="clear:both">

  <div style="float:right;width:50%;padding:1.5em;">

    <img alt="" src="{@docRoot}images/brand/norad.gif">

 <h4>Android robot</h4>



  <div style="float:right;width:200px;margin-left:30px">

    <img alt="" src="{@docRoot}images/brand/Android_Robot_100.png"

      style="margin-left:50px">

    <p style="text-align:center">

       <a href="{@docRoot}images/brand/Android_Robot_100.png">100x118</a> |

       <a href="{@docRoot}images/brand/Android_Robot_200.png">200x237</a><br>

       <a href="{@docRoot}images/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>

  </div>



  <div style="width:45%;">

    <h4>03/ Android Custom Typeface</h4>

    <p>The Android robot can be used, reproduced, and modified freely in marketing

    communications. The color value for print is PMS 376C and the online hex

    color is <span style="color:#A4C639">#A4C639</span>.</p>



    <p>The custom typeface may not be used.</p>

  </div>

<div>

    <p>When using the Android Robot or any modification of it, proper attribution is

    required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative

Commons Attribution</a> license:</p>

   

<div style="clear:both">

  <div style="float:right;width:50%;padding:1.5em;">

    <img alt="" src="{@docRoot}images/brand/mediaplayer.gif">

  </div>

    <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and

used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

    

  <div style="width:45%;">

    <h4>04/ Android in Official Names</h4>

<p>Any name with 'Android' alone may not be used in a name without permission. Any name

            with 'Droid' alone may not be used in a name.</p>

    <p>You may not file trademark applications incorporating the Android robot logo or

derivatives thereof. We want to ensure that the Android robot remains available

for all to use.</p>



          <p>The word 'Android' may be used only as a descriptor, 'for Android'. If used with your

            logo, 'for Android' needs to be smaller in size than your logo. First instance of this

            use should be followed by a TM symbol, 'for Android™'.</p>



          <p>If you are not sure you meet these criteria, <a href=

            "http://services.google.com/permissions/application">please contact us</a>. </p>

  </div>

<div>

<h4 style="clear:right">Android logo</h4>



<div style="clear:both">

  <div style="float:right;width:50%;padding:1.5em;">

    <img alt="" src="{@docRoot}images/brand/learnmore.gif">

<div style="float:right;width:210px;margin-left:30px;margin-top:-10px">

  <img alt="" src="{@docRoot}images/brand/android_logo_no.png">

</div>



  <div style="width:45%;">

    <h4>05/ Android in Messaging</h4>

          <p>

            May be used in text as a descriptor, as long as it is followed by a proper generic term

            (e.g. "Android™ application"). First instance of this use should be followed by a TM

            symbol.

<p>The Android logo may not be used. Nor can this be used with the Android robot.</p>

<p>The custom typeface may not be used.</p>









<h2 id="brand-google_play">Google Play</h2>





 <p>The following are guidelines for the Google Play brand

 and related assets.</p>



<h4>Google Play in text</h4>



<p>Always include a TM symbol on the first or most prominent instance of Google Play&trade;

in text.</p>



<p>When referring to the mobile experience, use "Google Play" unless the text is clearly

instructional for the user. For example, a marketing headline might read "Download our

games on Google Play&trade;," but instructional text woud read "Download our games using the Google

Play&trade; Store app."



 <p>Any use of the Google Play name or icon needs to include this

    attribution in your communication:</p>



<blockquote><em>Google Play is a trademark of Google Inc.</em></blockquote>





  <div style="float:right;width:96px;margin-left:30px;margin-top:-20px">

     <img src="{@docRoot}images/brand/Google_Play_Store_96.png" alt="">

    <p style="text-align:center">

       <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |

       <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>

       <a href="{@docRoot}images/brand/Google_Play_Store.ai">Illustrator (.ai)</a>

       </p>

  </div>

<div>

          <p class="caution"><strong>Note: Any usage of #04 or #05 needs to include footer attribution in your

          communication:</strong><br /><span style="margin-left:1.5em">

          "Android is a trademark of Google Inc."</span>

        </p>

  

<h4>Google Play Store icon</h4>



<h2 id="brand-google_play">Google Play Brand</h2>

<p>You may use the Google Play Store icon, but you may not modify it.</p>



    <img alt="" src="http://www.android.com/images/brand/google_play_logo_450.png"

         style="float:right;">

<p>When labeling or referring to the icon, the name can be either the full app

name, Google Play Store, or the app display name, Play Store.</p>



    <img alt="Android app on Google Play badge, large"

         src="{@docRoot}images/brand/en_app_rgb_wo_60.png"

         style="float:right;clear:right;">

        

    <img alt="Android app on Google Play badge, small"

         src="{@docRoot}images/brand/en_app_rgb_wo_45.png"

         style="float:right;margin:0 30px 30px">

<h4>Google Play badge</h4>

      

    <img alt="Get it on Google Play badge, large"

         src="{@docRoot}images/brand/en_generic_rgb_wo_60.png"

         style="float:right;clear:right;">

  <div style="float:right;clear:right;width:172px;margin-left:30px">

    <img src="{@docRoot}images/brand/en_app_rgb_wo_60.png" alt="">

    <p style="text-align:center">

       <a href="{@docRoot}images/brand/en_app_rgb_wo_45.png">129x45</a> |

       <a href="{@docRoot}images/brand/en_app_rgb_wo_60.png">172x60</a><br>

       <a href="{@docRoot}images/brand/en_app_rgb_wo.ai">Illustrator (.ai)</a></p>

  </div>

      

    <img alt="Get it on Google Play badge, small"

         src="{@docRoot}images/brand/en_generic_rgb_wo_45.png"

         style="float:right;margin:0 30px 30px;">

  <div style="float:right;clear:right;width:172px;margin-left:30px">

    <img src="{@docRoot}images/brand/en_generic_rgb_wo_60.png" alt="">

    <p style="text-align:center">

       <a href="{@docRoot}images/brand/en_generic_rgb_wo_45.png">129x45</a> |

       <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a><br>

       <a href="{@docRoot}images/brand/en_generic_rgb_wo.ai">Illustrator (.ai)</a></p>

  </div>

         

    <h4>06/ <em>Get it on Google Play</em> Badge

          </h4>

          <p>

            The "Get it on Google Play" and "Android App on Google Play" logos are badges that you

  <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you

    can use on your web site and promotional materials, to point to your products on Google

            Play.

          </p>

          <p>

            Guidelines for usage:

          </p>

    Play.</p>



  <ul>

    <li>Do not modify the color, proportions, spacing or any other aspect of the badge image.

    </li>
@@ -144,8 +167,6 @@ any way you want, provided that you follow the guidelines described below.</p> 
  <p>For details on all the ways that you can link to your product details page in Google Play, 

    see <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking to your products</a></p>



<h2>Other Brands</h2>



<p>Any other brands or icons depicted on this site are <em>not</em> are the property of their

respective owners and usage is reserved. You must seek the developer for appropriate permission to use them.</p>



<p>If you are not sure you meet these criteria, <a href=

            "http://services.google.com/permissions/application">please contact us</a>. </p>

docs/html/distribute/googleplay/promote/linking.jd

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<div class="sidebox">

<a href="badges.html">

  <img alt="Get it on Google Play"

       src="http://www.android.com/images/brand/get_it_on_play_logo_small.png" />

       src="{@docRoot}en_app_rgb_wo_45.png" />

</a>

<p>For a link that includes the Google Play brand icon, check out the <a href="badges.html">Badges</a> page. </p>

</div>

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