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Commit a6668287 authored by Kevin Hufnagle's avatar Kevin Hufnagle Committed by android-build-merger
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Merge \\\"docs: Edited \\\"Promote with Ads\\\" page; created \\\"Nearby\\\"... 

Merge \\\"docs: Edited \\\"Promote with Ads\\\" page; created \\\"Nearby\\\" feature page.\\\" into mnc-io-docs am: 31302819 am: 5301f688
am: 557b747f

Change-Id: I873f467fec50364f7e12db782dd4ed176a2a6822
parents 499db939 557b747f

docs/html/distribute/engage/_book.yaml

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@@ -31,3 +31,6 @@ toc: 


- title: Get Feedback with Beta Tests

  path: /distribute/engage/beta.html



- title: Interact with Nearby Users

  path: /distribute/engage/nearby.html

docs/html/distribute/engage/engage_toc.cs

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@@ -66,6 +66,12 @@ 
        <span class="en">Get Feedback with Beta Tests</span></a>

    </div>

  </li>

  <li class="nav-section">

    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs

        var:toroot?>distribute/engage/nearby.html">

        <span class="en">Interact with Nearby Users</span></a>

    </div>

  </li>

</ul>



<script type="text/javascript">

docs/html/distribute/engage/nearby.jd

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page.title=Interact with Nearby Users

page.metaDescription=Use the Nearby feature to interact with nearby people, devices, and beacons.

page.image=images/distribute/nearby_connections.png

page.tags="users, nearby, engage"

@jd:body



<p>Create experiences that seem magical for users who are in close proximity by using the unique

close-range and cross-platform capabilities of Nearby. Set up multiplayer games, ad-hoc groups,

sharing, or collaborative sessions so that your users can work or play together more easily when

they're close.</p>



<p>Learn more about <a href="https://developers.google.com/nearby/">how to add nearby interactions

to your app or game</a>.</p>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

      <h3>

        Messaging

      </h3>

      <img src="{@docRoot}images/distribute/nearby_messaging.png">

      <p class="figure-caption">

        Find nearby devices and share messages to enable rich interactions and collaboration

        among users.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        Connections

      </h3>

      <img src="{@docRoot}images/distribute/nearby_connections.png">

      <p class="figure-caption">

        Discover other local devices and create connections that enable real-time, cross-device

        experiences.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        Beacons

      </h3>

      <img src="{@docRoot}images/distribute/nearby_beacons.png">

      <p class="figure-caption">

        Receive messages from beacons using

        <a href="https://developers.google.com/beacons/eddystone">Eddystone</a> and add context to

        location-based apps and games.

      </p>

    </div>

  </div>

</div>



<p class="note"><strong>Note:</strong> Nearby uses Bluetooth 2.0, Bluetooth 4.0, Wi-Fi, and an

ultrasonic modem to function over distances of up to 100 feet.</p>



<h2 id="best-practices">Best practices</h2>



<p>The following list contains some helpful tips and best practices that will help you set up

and use Nearby effectively:



<ul>

  <li>Use Nearby features sparingly and only when they're needed because they can consume battery

  life quickly (up to 3.5 times faster than normal).

  </li>



  <li>Invoke Nearby explicitly with a button, switch, or special screen, and provide a visual

  indication when the features are actively sending or receiving content.

  </li>



  <li>Ensure that users are aware of the data that is made visible by Nearby before

  they start using the features.

  </li>



  <li>Stop any publish or subscribe operations when the user exits the app or stops the

  activity that requires Nearby.

  </li>



  <li>Use the <em>earshot</em> option, which uses only the ultrasonic modem to send and receive

  messages, to limit the range of Nearby messages to about five feet when privacy is important.

  </li>



  <li>Accelerate the exchange of messages (when appropriate) by making one device the publisher

  only, and all other devices subscribers.

  </li>

</ul>



<h2 id="related-resources">Related resources</h2>



<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/users/nearby"

  data-sortOrder="-timestamp"

  data-cardSizes="9x3"

  data-maxResults="6"></div>

docs/html/distribute/users/promote-with-ads.jd

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@@ -6,20 +6,27 @@ page.tags="users, ads, adwords" 


<p>Users have a huge amount of choice when it comes to which apps they install and

use, so it’s important to actively find new ways to promote your app and drive

ongoing engagement. AdWords is a powerful and effective way to do both.</p>

ongoing engagement. AdWords campaigns, which you create in the

<a href="http://play.google.com/apps/publish">Google Play Developer Console</a>,

are a powerful and effective way to do both.</p>





<h2 id=drive_installs>Drive installs</h2>

<h2 id="drive_installs">Drive installs with universal app campaigns</h2>



<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested

users where they spend time on phones and

tablets – with app install ads on Google Search, YouTube, Gmail, and within

apps and across the web on  the Google Display Network. AdWords is a powerful

way to scale app promotion across Google networks and find customers that are

most likely to install your app. </p>

<p><a href="http://adwords.google.com">AdWords</a> is a powerful way to scale

app promotion across Google networks and find customers who are most likely to

install your app. AdWords promotes your app to interested users where they spend

time on phones and tablets – with app install ads on Google Play, Google Search,

YouTube, Gmail, and within apps and across the web.</p>



<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords

app install ads</a>.</p>

<p>By creating a <em>universal app camapign</em>, you can reach all of these

networks. This type of campaign allocates ads, bids, and budgets automatically,

making it easier to improve install volume for your app.</p>



<p>To learn more about creating universal ad campaigns, read the article about

<a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6262700">creating

an AdWords campaign for your app</a> in the Google Play Developer Console Help

Center.</p>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">
@@ -27,18 +34,16 @@ app install ads</a>.</p> 
      <h3>

        From Google Play

      </h3>

      <img src="/images/distribute/promote_ads_play.png">

      <img src="{@docRoot}images/distribute/promote_ads_play.png">

      <p class="figure-caption">

        Promote your app on Google Play when users are searching and browsing

        for apps.

        Reach users as they search for apps and games on Google Play.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        From search

        From Google Search

      </h3>

      <img src="/images/distribute/promote_ads_search.png">

      <img src="{@docRoot}images/distribute/promote_ads_search.png">

      <p class="figure-caption">

        Connect with users as they search for content and services provided by

        your app.
@@ -49,47 +54,32 @@ app install ads</a>.</p> 
      <h3>

        From YouTube

      </h3>

      <img src="/images/distribute/promote_ads_youtube.png">

      <img src="{@docRoot}images/distribute/promote_ads_youtube.png">

      <p class="figure-caption">

        Promote your app when users are watching related videos.

      </p>

    </div>

  </div>

</div>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

      <h3>

        From apps

      </h3>

      <img src="/images/distribute/promote_ads_apps.png">

      <img src="{@docRoot}images/distribute/promote_ads_apps.png">

      <p class="figure-caption">

        Reach users while they’re engaged with apps and games across the AdMob

        network.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        From the web

      </h3>

      <img src="/images/distribute/promote_ads_web.png">

      <img src="{@docRoot}images/distribute/promote_ads_web.png">

      <p class="figure-caption">

        Reach users while they’re engaged with websites across the Google

        Display Network.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        From Gmail

      </h3>

      <img src="/images/distribute/promote_ads_gmail.png">

      <p class="figure-caption">

        Promote your app while users communicate and get things done in Gmail.

      </p>

    </div>

  </div>

</div>
@@ -130,77 +120,7 @@ app install ads</a>.</p> 
  </li>

</ul>



<h2 id="engage_with_users">

  Engage with users

</h2>



<p>

  Getting a user to install an app is one thing, but you'll also want them to

  open it regularly. AdWords offers app re-engagement tools to help your app

  stay in mind with users who’ve already installed it on their phone. AdWords

  can remind them of key features and encourage them to try your app again, or

  help them complete an activity they didn't know your app could handle.

</p>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

      <h3>

        From search

      </h3>

      <img src="/images/distribute/promote_ads.png">

      <p class="figure-caption">

        Add deep links to your app, then bring users straight to relevant app

        content when they’re searching.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        From apps

      </h3>

      <img src="/images/distribute/promote_ads_inapp.png">

      <p class="figure-caption">

        Use remarketing and deep links to bring users to just the right place

        in your app to re-engage and convert, from other apps and games they

        love.

      </p>

    </div>

  </div>

</div>



<h3>

  Tips

</h3>



<ul>

  <li>Track what users do in your app after they’ve clicked an ad, by

  installing the AdWords <a href=

  "https://developers.google.com/app-conversion-tracking/">conversion tracking

  SDK</a>.

  </li>



  <li>Advertise a compelling reason for users to re-engage with your app (such

  as a reminder or a special offer).

  </li>



  <li>

    <a href="https://developers.google.com/app-indexing/webmasters/app">Add

    deep links</a> to your app that’ll take users directly to the parts of your

    app that will be most relevant and interesting to them, where they can

    easily take action.

  </li>



  <li>Re-engage your app users across the display network with remarketing

  lists and search with keywords.

  </li>



  <li>Use remarketing lists to target high value users so that you can drive

  more conversions in your app.

  </li>

</ul>



<h2 id="related-resources">Related Resources</h2>

<h2 id="related-resources">Related resources</h2>



<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/users/promotewithads"

docs/html/images/distribute/nearby_beacons.png

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