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Commit 9562863c authored by Andrew Solovay's avatar Andrew Solovay
Browse files

doc: Updated branding guidelines per request from @deniseamling. 

Per her team's request, I also removed the AI version of the Google
Play Store icon, and replaced it with a high-rez PNG version.

Current version of doc is staged at:

http://asolovay.mtv:9010/distribute/tools/promote/brand.html

(Denise gave me a LGTM via email.)

Bug: 14621461

Change-Id: Id44a0dc73c7ef2f2bde595a1e98b75083d126176
parent 7f24adf1

docs/html/distribute/tools/promote/brand.jd

+36 −40
Original line number Original line Diff line number Diff line
@@ -9,6 +9,11 @@ page.tags="brand, bugdroid, assets" 
promotional materials. You can use the icons and other assets on this page

promotional materials. You can use the icons and other assets on this page

provided that you follow the guidelines.</p>

provided that you follow the guidelines.</p>





<p>Use of the Android or Google Play brands must be reviewed by the Android

Partner Marketing team.  Use the <a

href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android and Google Play Brand Permissions Inquiry form</a> to submit your

marketing for review.</p>



<h2 id="brand-android">Android</h2>

<h2 id="brand-android">Android</h2>





 <p>The following are guidelines for the Android brand

 <p>The following are guidelines for the Android brand
@@ -29,10 +34,12 @@ provided that you follow the guidelines.</p> 
        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>

        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>

        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>

      </ul>

      </ul>

      <p>If used with your logo, "for Android" needs to be smaller in size than your logo.

      <p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.

      First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>

      First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>

    </li>

    </li>

    <li>Android may be used as a descriptor, as long as it is followed by a proper generic term.

    <li>Android may be used as a descriptor, as long as it is followed by a

        proper generic term. (Think of "Android" as a term used in place of

        "the Android platform.")

      <ul>

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>

        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>

        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>
@@ -62,14 +69,14 @@ provided that you follow the guidelines.</p> 




    <p>When using the Android Robot or any modification of it, proper attribution is

    <p>When using the Android Robot or any modification of it, proper attribution is

    required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative

    required under the terms of the <a href="http://creativecommons.org/licenses/by/3.0/">Creative

Commons Attribution</a> license:</p>

    Commons Attribution 3.0</a> license:</p>

   

   

    <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and

    <blockquote><em>The Android robot is reproduced or modified from work created and shared by Google and

used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

used according to terms described in the Creative Commons 3.0 Attribution License.</em></blockquote>

    

    

    <p>You may not file trademark applications incorporating the Android robot logo or

    <p>You may not file trademark applications incorporating the Android robot

derivatives thereof. We want to ensure that the Android robot remains available

    logo or derivatives thereof within your company logo or business name. We

for all to use.</p>

    want to ensure that the Android robot remains available for all to use.</p>









<h4 style="clear:right">Android logo</h4>

<h4 style="clear:right">Android logo</h4>
@@ -78,11 +85,9 @@ for all to use.</p> 
  <img alt="" src="{@docRoot}images/brand/android_logo_no.png">

  <img alt="" src="{@docRoot}images/brand/android_logo_no.png">

</div>

</div>





<p>The Android logo may not be used. Nor can this be used with the Android robot.</p>

<p>The Android logo may not be used.</p>

<p>The custom typeface may not be used.</p>









<p>The custom typeface may not be used.</p>





<h2 id="brand-google_play">Google Play</h2>

<h2 id="brand-google_play">Google Play</h2>
@@ -98,7 +103,7 @@ in text.</p> 
<p>When referring to the mobile experience, use "Google Play" unless the text is clearly

<p>When referring to the mobile experience, use "Google Play" unless the text is clearly

instructional for the user. For example, a marketing headline might read "Download our

instructional for the user. For example, a marketing headline might read "Download our

games on Google Play&trade;," but instructional text would read "Download our games using the Google

games on Google Play&trade;," but instructional text would read "Download our games using the Google

Play&trade; Store app."

Play&trade; store app."





 <p>Any use of the Google Play name or icon needs to include this

 <p>Any use of the Google Play name or icon needs to include this

    attribution in your communication:</p>

    attribution in your communication:</p>
@@ -111,16 +116,16 @@ Play&trade; Store app." 
    <p style="text-align:center">

    <p style="text-align:center">

       <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |

       <a href="{@docRoot}images/brand/Google_Play_Store_48.png">48x48</a> |

       <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>

       <a href="{@docRoot}images/brand/Google_Play_Store_96.png">96x96</a><br>

       <a href="{@docRoot}downloads/brand/Google_Play_Store.ai">Illustrator (.ai)</a>

       <a href="{@docRoot}images/brand/Google_Play_Store_600.png">600x576</a>

       </p>

       </p>

  </div>

  </div>

  

  

<h4>Google Play Store icon</h4>

<h4>Google Play store icon</h4>





<p>You may use the Google Play Store icon, but you may not modify it.</p>

<p>You may use the Google Play store icon, but you may not modify it.</p>





<p>As mentioned above, when referring to the Google Play Store app in copy, use the full name:

<p>As mentioned above, when referring to the Google Play store app in copy, use the full name:

"Google Play Store." However, when labeling the Google Play Store icon directly, it's OK to use

"Google Play store." However, when labeling the Google Play store icon directly, it's OK to use

"Play Store" alone to accurately reflect the icon label as it appears on a device.</p>

"Play Store" alone to accurately reflect the icon label as it appears on a device.</p>
@@ -140,9 +145,14 @@ Play&trade; Store app." 
       <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>

       <a href="{@docRoot}images/brand/en_generic_rgb_wo_60.png">172x60</a></p>

  </div>

  </div>

         

         

  <p>The "Get it on Google Play" and "Android App on Google Play" logos are badges that you

  <p>The "Get it on Google Play" and "Android App on Google Play" logos are

    can use on your website and promotional materials, to point to your products on Google

    badges that you can use on your website and promotional materials, to point

    Play.</p>

    to your products on Google Play. Additional Google Play badge formats and

    badges for music, books, magazines, movies, and TV shows are also available.

    Use the  <a

    href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android

    and Google Play Brand Permissions Inquiry form</a> to request

    those badges.</p>





  <ul>

  <ul>

    <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image.

    <li>Don't modify the color, proportions, spacing, or any other aspect of the badge image.
@@ -163,7 +173,7 @@ Play&trade; Store app." 
  

  

  <p>To quickly create a badge that links to your apps on Google Play,

  <p>To quickly create a badge that links to your apps on Google Play,

  use the <a

  use the <a

  href="{@docRoot}distribute/tools/promote/badges.html">Googe Play badge generator</a>

  href="{@docRoot}distribute/tools/promote/badges.html">Google Play badge generator</a>

  (provides the badge in over 40 languages).</p>

  (provides the badge in over 40 languages).</p>

  

  

  <p>To create your own size, download an Adobe&reg; Illustrator&reg; (.ai) file for the

  <p>To create your own size, download an Adobe&reg; Illustrator&reg; (.ai) file for the
@@ -171,25 +181,11 @@ Play&trade; Store app." 
  badge in over 40 languages</a>.</p>

  badge in over 40 languages</a>.</p>

    

    

  <p>For details on all the ways that you can link to your product details page in Google Play, 

  <p>For details on all the ways that you can link to your product details page in Google Play, 

    see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a></p>

    see <a href="{@docRoot}distribute/tools/promote/linking.html">Linking to your products</a>.</p>







<h2 id="Marketing_Review">Marketing Reviews and Brand Inquiries</h2>





<h2 id="Questions">Questions</h2>

<p>Use the <a



href="https://docs.google.com/forms/d/1YE5gZpAAcFKjYcUddCsK1Bv9a9Y-luaLVnkazVlaJ2w/viewform">Android

<p>To view our full guidelines or for any further brand usage questions, please contact our

and Google Play Brand Permissions Inquiry form</a> to submit any marketing

Android Partner Marketing team:</p>

reviews or brand inquires. Typical response time is at least one week.</p>
 
<ul>

  <li>For North and South America, please contact <a

  href="mailto:android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions"

  >android-brand-approvals@google.com</a></li>



  <li>For Europe and Emerging Markets, please contact <a

  href="mailto:emea-android-brand@google.com?Subject=Brand%20Approval%20Questions"

  >emea-android-brand@google.com</a></li>



  <li>For Asia and Pacific-America, please contact <a

  href="mailto:apac-android-brand-approvals@google.com?Subject=Brand%20Approval%20Questions"

  >apac-android-brand-approvals@google.com</a></li>

</ul>

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