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Commit 941cf16f authored by Kevin Hufnagle's avatar Kevin Hufnagle Committed by android-build-merger
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docs: Improved Google Play Developer Console documentation am: ec8b21a2 

am: e37a55b8

Change-Id: Ib1cbc6b646d23c6ed33346f044a2378f03fb2f4e
parents 61a2e48e e37a55b8

docs/html/distribute/googleplay/developer-console.jd

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@@ -10,30 +10,30 @@ Xnonavpage=true 
  <div id="qv">

    <h2>Features</h2>

    <ol>

      <li><a href="#latest">Latest blog posts</a></li>

      <li><a href="#publish">Publish with confidence</a></li>

      <li><a href="#aquire-users">Acquire users</a></li>

      <li><a href="#insights">Actionable insights</a></li>

      <li><a href="#manage">Manage your app</a></li>

      <li><a href="#latest">Latest Blog Posts</a></li>

      <li><a href="#publish">Publish with Confidence</a></li>

      <li><a href="#aquire-users">Acquire Users</a></li>

      <li><a href="#insights">Learn about Users and App Performance</a></li>

      <li><a href="#manage">Manage Your App</a></li>

    </ol>

  </div>

</div>



<p>

  The <a href="https://play.google.com/apps/publish/">Google Play Developer

  Console</a> is your home for publishing operations and tools.

  The <a class="external-link" href="https://play.google.com/apps/publish/">Google Play Developer

  Console</a> is your home for publishing and managing your apps.

</p>



<img src="{@docRoot}images/distribute/googleplay/gp-devconsole-home.png" style="width:480px;">



<p>

  Upload apps, build your product pages, configure prices and distribution, and

  publish. You can manage all phases of publishing on Google Play through the

  Developer Console, from any web browser.

  You can manage all phases of publishing on Google Play through the Developer

  Console. Using any web browser, you can upload apps, build product pages, set

  prices, configure distribution, and publish apps.

</p>



<p>

  Once you've <a href=

  After you've <a href=

  "{@docRoot}distribute/googleplay/start.html">registered</a> and received

  verification by email, you can sign in to your Google Play Developer Console.

</p>
@@ -44,7 +44,7 @@ Xnonavpage=true 


<div class="dynamic-grid">

<div class="headerLine">

<h2 id="latest">Latest blog posts</h2>

<h2 id="latest">Latest Blog Posts</h2>

</div>



<div class="resource-widget resource-flow-layout col-13"
@@ -54,103 +54,110 @@ Xnonavpage=true 
  data-maxResults="3"></div>

  </div>



<h2 id="publish">Publish with confidence</h2>



<h2 id="publish">Publish with Confidence</h2>

<p>The Developer Console provides rich testing features and staged rollouts that help you to

 provide apps that satisfy your users.</p>

<div class="wrap">

  <h3 id="alpha-beta">Alpha and beta tests</h3>



  <h3 id="cloud-test">Cloud Test Lab</h3>



  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        Distribute your pre-release app to users as an open beta with a

        one-click, opt-in URL or as a closed beta using an email list, Google

        Group, or Google+ community. Users can then provide feedback, while not

        affecting your app’s public reviews and rating. This valuable feedback

        will help you test features and improve the quality of your app.

        <a href="{@docRoot}distribute/engage/beta.html">Learn more</a>.

        Get free automated testing of your app on physical devices covering

        nearly every brand, model, and version of the devices your users might

        have. The lab helps you quickly find compatibility issues that you

        might miss using only your available test devices. Sign up in the

        Developer Console to become an early tester before this feature becomes

        more widely available. <a href=

        "https://developers.google.com/cloud-test-lab/" class=

        "external-link">Learn more and sign up for updates.</a>

      </p>

    </div>



    <div class="col-8of12 col-push-1of12">

      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png"

      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png"

      srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png 1x, {@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab_2x.png 2x"

      width="500">

    </div>

  </div>

</div>



  <h3 id="cloud-test">Cloud Test Lab</h3>

  <h3 id="alpha-beta">Alpha and beta tests</h3>



  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        Get free automated testing of your app on physical devices covering

        nearly every brand, model, and version of the devices your users might

        be using. The lab will help you quickly find compatibility issues you

        may miss using only your available test devices. Sign-up in the

        Developer Console to become an early tester before this feature becomes

        more widely available. <a href=

        "https://developers.google.com/cloud-test-lab/" class=

        "external-link">Learn more and sign up for updates.</a>

      Collect user feedback on early versions of your app with alpha and beta testing.

        Distribute your pre-release app to users as an open beta with a

        one-click, opt-in URL or as a closed beta using an email list, Google

        Group, or Google+ community. Users can provide feedback, while not

        affecting your app’s public reviews and rating. This valuable feedback

        helps you test features and improve the quality of your app.

        <a href="{@docRoot}distribute/engage/beta.html">Learn more</a>.

      </p>

    </div>



    <div class="col-8of12 col-push-1of12">

      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png"

      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png"

      srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png 1x, {@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test_2x.png 2x"

      width="500">

    </div>

  </div>

</div>



<h3 id="staged-rollouts">Staged rollouts</h3>



<p>

  Release app updates progressively to an increasing portion of your users and

  monitor for missed issues. Then take the opportunity to fix problems before

  all your users are affected. <a href=

Discover and fix problems with a limited user base before making a wider release.

With staged rollouts, you can release app updates progressively to an increasing portion of

 your users.

You can fix problems before your app reaches the broader user community. <a href=

  "https://support.google.com/googleplay/android-developer/answer/3131213"

  class="external-link">Learn more.</a>

  class="external-link">Learn more</a>.

</p>



<p class="aside">

  <strong>Tip:</strong> If you find an issue during a rollout stage you can

  halt the rollout to further minimize the effect, and then resume rollout once

  a fix has been made.

<p class="note">

  <strong>Tip:</strong> If you find an issue during a rollout stage, you can

  halt the rollout, make the fix, and then resume.

</p>



<h2 id="aquire-users">Aquire users</h2>



  <h3 id="adwords">AdWords Universal App Campaigns</h3>

<h2 id="aquire-users">Acquire Users</h2>

<p>Using the Developer Console, you can configure targeted ads to present your app to more users.

 You can test variations of your Play Store listings and track user responses.</p>

  <h3 id="adwords">Promote your app with AdWords</h3>



  <p>

    Easily and conveniently buy AdWords app install ads, across Search

    Easily and conveniently buy AdWords app install ads. AdWords Universal App Campaigns

    appear across Search

    (including Play Search), YouTube, AdMob, and the Google Display Network.

    Simply set a budget and cost per acquisition and Google takes care of the

    Set a budget and cost per acquisition, and Google takes care of the

    rest. <a href="{@docRoot}distribute/users/promote-with-ads.html">Learn

    more</a>.

  </p>



<div class="wrap">

  <h3 id="listing-experiments">Store Listing Experiments</h3>

  <h3 id="listing-experiments">Increase installs with improved store listings</h3>



  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        Test variations of the images and text used to promote and describe

        your app on your Play store listing. Then when enough data has been

        collected, choose to make the winning combination visible on Google

      <p>With store listing experiments,

        you can test variations of your app's Play Store listing.

        You can try different combinations of images and text used to promote and describe

        your app on its Play Store listing. Collect data, choose the best combination, and make

        it visible on Google

        Play. <a href="{@docRoot}distribute/users/experiments.html">Learn

        more</a>.

      </p>



      <p class="aside">

        <strong>Tip:</strong> You can even try out different orders for your

        screenshots and other images to discover which grabs users’ attention

        the best.

      <p class="note">

        <strong>Tip:</strong> You can reorder your screenshots and other images in different ways

        to determine the arrangement that best attracts users.

      </p>

    </div>
@@ -158,20 +165,21 @@ Xnonavpage=true 
      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png"

      srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png 1x, {@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment_2x.png 2x"

      width="500">

    </div>

  </div>



  <h3 id="user-perf-report">User Acquisition performance report</h3>

  <h3 id="user-perf-report">User acquisition performance report</h3>



  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        Discover where visitors to your Play Store listing come from, how many

        go on to install your app, and how many buy your in-app products in the

        User Acquisition performance report; compare cohorts, examine

        acquisition channels, and see details of users and buyers. <a href=

        Discover information about visitors to your Play Store listing, such as where they come

        from, how many go on to install your app, and how many buy your in-app products. You

        can also compare cohorts, examine acquisition channels, and see details of users and

        buyers. <a href=

        "{@docRoot}distribute/users/user-acquisition.html">Learn more</a>.

      </p>

    </div>
@@ -180,14 +188,16 @@ Xnonavpage=true 
      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png"

      srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x, {@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"

      width="500">

    </div>

  </div>

</div>



<h2 id="insights">Actionable insights</h2>



<h2 id="insights">Learn about App Users and Performance</h2>

<p>Using the Developer console, you can gain valuable insights about app performance.

 You can better understand user behavior and find out ways to optimize your app. </p>

<div class="wrap">



<h3 id="player-analytics">Player Analytics</h3>
@@ -195,8 +205,10 @@ Xnonavpage=true 
  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        With Google Play game services integration, discover more about the

        behaviour of your game players; how they play and how they buy. Also get

        Google Play game services offers a comprehensive dashboard of player and engagement

        statistics.

        With Player Analytics, discover more about the

        behavior of your game users, including how they play and how they buy. Also get

        help setting and monitoring revenue budgets. <a href=

        "{@docRoot}distribute/engage/game-services.html">Learn more</a>.

      </p>
@@ -206,7 +218,8 @@ Xnonavpage=true 
      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png"

      srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_player-analytics_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_player-analytics_2x.png 2x"

      width="500">

    </div>

  </div>
@@ -216,18 +229,19 @@ Xnonavpage=true 
  <div class="cols" style="margin-top:2em;">

    <div class="col-3of12">

      <p>

        Get a wide range of reports on the performance of your app and behaviour

        of users; such as installs, revenue, crashes, and more. Turn on email

        alerts to be notified of any sudden changes to important stats. <a href=

        Get a wide range of reports on the performance of your app and behavior

        of users such as installs, revenue, and crashes. Turn on email

        alerts to receive notifications of any sudden changes to important stats. <a  href=

    "https://support.google.com/googleplay/android-developer/topic/3450942?ref_topic=3450986"

        class="external-link">Learn more.</a>

        class="external-link">Learn more</a>.

      </p>

    </div>



    <div class="col-8of12 col-push-1of12">

      <img src=

      "{@docRoot}images/distribute/googleplay/dev-console_statistics.png" srcset=

      "{@docRoot}images/distribute/googleplay/dev-console_statistics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_statistics_2x.png 2x"

      "{@docRoot}images/distribute/googleplay/dev-console_statistics.png 1x,

      {@docRoot}images/distribute/googleplay/dev-console_statistics_2x.png 2x"

      width="500">

    </div>

  </div>
@@ -237,12 +251,11 @@ Xnonavpage=true 
<h3 id="optimization">Optimization tips</h3>



<p>

  Get tips, based on automatic app scanning, on ways in which you can improve

  your app, everything from updating old APIs to suggestions for languages you

  should consider localizing to.

  Automatic app scanning provides tips on ways to improve your apps&mdash;everything

  from updating old APIs to suggested languages for localization.

</p>



<h2 id="manage">Manage your app</h2>

<h2 id="manage">Manage Your App</h2>



<h3 id="manage-apks">Manage your APKs</h3>
@@ -250,40 +263,43 @@ Xnonavpage=true 
  Upload and manage your Android application packages (APK) to the Developer

  Console as drafts or to your Alpha, Beta, or Production channels. <a  href=

  "https://support.google.com/googleplay/android-developer/answer/113469?ref_topic=3450986"

  class="external-link">Learn more.</a>

  class="external-link">Learn more</a>.

</p>



<p class="aside">

  <strong>Tip:</strong> Ensure users get the best possible experience for the

<p class="note">

  <strong>Tip:</strong> Ensure that users get the best possible experience for the

  smallest app downloads by creating multiple APKs with just the right content

  for device screen size, hardware features and more.

  for hardware features such as screen size. For more information about using multiple APKs,

  see <a href="https://developer.android.com/training/multiple-apks/index.html">

  Maintaining Multiple APKs.</a>

</p>



<h3 id="iap">In-app products and subscriptions</h3>



<p>

  Manage your in-app products and price them for local markets accordingly.

  Offer weekly, monthly, annual, or seasonal subscriptions and take advantage

  of features such as grace periods and trials. <a href=

  Manage your in-app products and price them for local markets.

  Offer weekly, monthly, annual, or seasonal subscriptions. Attract new users

  with features such as grace periods and trials. <a href=

  "https://support.google.com/googleplay/android-developer/topic/3452896?ref_topic=3452890"

  class="external-link">Learn more.</a>

  class="external-link">Learn more</a>.

</p>



<h3 id="pricing">Pricing and distribution</h3>



<p>

  Control the price of your app for each country you choose to distribute to.

  Make your app available to new audiences — opt-in to Android Auto, Android

  Control the price of your app for each country that you distribute to.

  Make your app available to new audiences&mdash;opt-in to Android Auto, Android

  TV, and Android Wear, as well as Designed for Families, Google Play for Work,

  and Google Play for Education. <a href=

  "https://support.google.com/googleplay/android-developer/answer/113469#pricing"

  class="external-link">Learn more</a>.

</p>



<p class="external-link">

  <strong>Tip:</strong> You can set prices in other countries automatically

  based on current exchange rates using the <strong>auto-convert prices

  now</strong> feature.

<p  class="note">

  <strong>Note:</strong> When you distribute your app to countries that use other currencies,

  the Google Play Developer Console autofills country-specific prices based on current exchange

  rates and locally-relevant pricing patterns. You can update the exchange rates manually by

  selecting <strong>Refresh exchange rates</strong>.

</p>



<p style="clear:both">

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