docs: Updated "payments" page; created new "drive conversions" page.

- title: Purchasing

  path: /distribute/monetize/payments.html

- title: Drive Conversions

  path: /distribute/monetize/conversions.html

page.title=Drive Conversions

page.image=images/cards/card-drive-conversions_16-9_2x.png

page.metaDescription=Discover where your users are coming from, drive engagement, and surface your in-app products to maximize your conversions.

page.tags="conversions"

@jd:body

<div class="figure">

  <img src="{@docRoot}images/cards/card-drive-conversions_16-9_2x.png">

</div>

<p>

  Users who've made in-app purchases or converted in other ways are more likely

  to do so again.

  You can now easily discover where those users are coming from, drive engagement,

  and surface your in-app products to maximize your conversions.

</p>

<div class="headerLine">

  <h2 id="dicover">

  Discover your most valuable channels

  </h2>

</div>

<p>

  From the <strong>User Acquisition</strong> page in the Google Play Developer Console, explore

  how users convert into spenders across your acquisition channels and find the best prospects

  for app install campaigns.

</p>

<p>For more information, view the guide on how to <a class="external-link"

 href="https://support.google.com/googleplay/android-developer/answer/6263332">

 measure your app's user acquisition</a> in the Google Play Developer Console Help Center.</p>

</p>

<div class="headerLine">

  <h2 id="adwords">

  Re-engage users with AdWords ads

  </h2>

</div>

<p>

  Bring users back to your app by creating an AdWords re-engagement campaign.

  Use display and search ads that appear only to users who have installed your app.

  Use deep links to bring them to where they'll find the content or actions they're

  searching for.

</p>

<p>For more information, view the guide on <a class="external-link"

 href="https://support.google.com/adwords/topic/3119078?hl=en">campaign settings</a> in the

 AdWords Help Center.</p>

<div class="headerLine">

  <h2 id="gift-cards">

  Drive spending with AdMob in-app purchase ads

  </h2>

</div>

<p>Use your Google Analytics data to create Remarketing Audience lists for the high-value

 users most likely to purchase products within your app. Then create an AdMob campaign that

 targets these users to increase their awareness of your products.</p>

<p>For more information, view the guide on how to <a class="external-link"

 href="https://www.google.com/admob/promote.html">drive more in-app purchases and installs</a>

 in the AdMob platform.</p>

<div class="headerLine">

  <h2 id="tips">

  Tips

  </h2>

</div>

<ul>

<li>Add <a class="external-link"

 href="https://developers.google.com/app-indexing/webmasters/app">deep links</a>

 to your app so ads bring users directly to

 conversion activities.</li>

<li>Track what users do in your app by installing the

 AdWords <a class="external-link"

 href="https://developers.google.com/app-conversion-tracking">

 Conversion Tracking SDK</a>.</li>

<li>Link your Google Analytics and AdMob accounts to share audience lists.</li>

<li>Make conversion ads compelling, such as promoting a booking search or

 in-app product special offer.</li>

<li>Use the AdMob Conversion Optimizer with existing campaigns. Predictions

 are more accurate when there is more data to work with.</li>

<li>Re-engage with your app's users across the Display Network with remarketing

 lists in AdMob and with search keywords in AdWords.</li>

</ul>

<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>

<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/monetize/conversions"

  data-sortOrder="-timestamp"

  data-cardSizes="9x3"

  data-maxResults="8"></div>

        </a>

    </div>

  </li>

  <li class="nav-section">

    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/monetize/conversions.html">

          <span class="en">Drive Conversions</span>

        </a>

    </div>

  </li>

</ul>

    changeNavLang(getLangPref());

//-->

</script>

  instantly with a streamlined, consistent purchasing process and convenient

  payment methods.

</p>

<p><strong>Key facts</strong></p>

<ul>

<li>Direct carrier billing in over 35 countries.</li>

<li>Google Play gift cards in over 25 countries.</li>

<li>PayPal in over 20 countries.</li>

<li>Developers can sell their apps from over 75 countries.</li>

<li>Users can buy apps in over 135 countries.</li>

</ul>

<div class="headerLine">

  <h2 id="dcb">

  Direct Carrier Billing

  Direct carrier billing

  </h2>

</div>

<p>

  Users pay by charging their monthly carrier bills . The benefit of Direct

  Carrier Billing is that it opens up markets where credit cards are less

  common, as purchases are charged to your customers’ monthly mobile phone

  Users pay by charging their monthly carrier bills. The benefit of direct

  carrier billing is that it opens up markets where credit cards are less

  common, as purchases are charged to your customers' monthly mobile phone

  bills. This option is available to users in key markets

  around the world. Many more will get the option in the months ahead.

</p>

<div class="headerLine">

  <h2 id="credit">

  Credit Cards

  Credit cards

  </h2>

</div>

<p>

  Users can pay using any credit card that they’ve registered in Google Play.

  Credit Cards added to Google Play are stored in the user’s Google wallet and

  available for in-app purchases and instant buys too. To make it easy for

  users to get started, registration is offered as a part of the initial device

  setup process.

  Users can pay using any credit card that they've registered in Google Play.

  The credit cards that a user adds to Google Play are stored in the user's Google wallet.

  They are available for in-app purchases and instant buys. It's easy for

  users to get started, as the initial device setup process allows users to register a credit

  card that they can use in Google Play.

</p>

<div class="headerLine">

<p>

  Gift cards enable users to add value to their Google Play balance by entering

  a unique code printed on a card purchased online or from major retailers.

  More information gift cards can be found <a href=

  More information on gift cards can be found <a href=

  "http://play.google.com/intl/en-US_us/about/giftcards/" target=

  "_android">here</a>.

</p>

<p style="clear:both">

</p>

<div class="headerLine">

  <h2 id="paypal">

  PayPal

  </h2>

</div>

<div class="figure">

  <img src="{@docRoot}images/paypal-logo.png">

</div>

<p>

  Users with PayPal accounts can buy apps and digital content on Google Play using any

  of their available payment methods. They sign into their PayPal account and

  complete the purchase. The popularity of PayPal for payments on the web gives

  you more customers.

</p>

<p style="clear:both">

</p>

<div class="headerLine">

  <h2 id="balance">

  Google Play Balance

  Google Play balance

  </h2>

<p style="clear:both">

</p>

<div class="headerLine"><h2 id="related-resources">Related Resources</h2></div>

<div class="headerLine"><h2 id="related-resources">Related resources</h2></div>

<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/monetize/paymentmethods"

  data-sortOrder="-timestamp"

  data-cardSizes="9x3"

  data-maxResults="8"></div>