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Commit 6a399a26 authored by Kevin Hufnagle's avatar Kevin Hufnagle
Browse files

docs: Changed Android branding guidelines for clarity 

Specified that product names cannot include names or terms that are
confusingly similar to Android and that Android as an adjective
cannot describe a developer's product, app, or service.

Bug: 17607532
Change-Id: Ic191a2d7573e6fe266e7f3beb0c8e2975eb1ea3c
parent 689c92db

docs/html/distribute/tools/promote/brand.jd

+12 −11
Original line number Original line Diff line number Diff line
@@ -34,30 +34,31 @@ marketing for review.</p> 
    <ul>

    <ul>

    <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>

    <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>

    <li>Android should always be capitalized and is never plural or possessive.</li>

    <li>Android should always be capitalized and is never plural or possessive.</li>

    <li>"Android" cannot be used in names of applications or accessory products,

    <li>"Android", or anything confusingly similar to "Android", cannot be used

    including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android".

    in names of applications or accessory products, including phones, tablets, TVs,

    speakers, headphones, watches, and other devices. Instead, use "for Android".

      <ul>

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer"</li>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Ndroid MediaPlayer"</li>

        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>

        <li><span style="color:green">Correct</span>: "MediaPlayer for Android"</li>

      </ul>

      </ul>

      <p>If used with your logo, "for Android" should be no larger than 90% of your logo’s size.

      <p>If used with your logo, "for Android" should be no larger than 90% of your logo's size.

      First instance of this use should be followed by a TM symbol, "for Android&trade;".</p>

      The first instance of this use should be followed by a TM symbol: "for Android&trade;".</p>

    </li>

    </li>

    <li>"Android TV", "Android Wear" and "Android Auto" may only be used to identify or market

    <li>"Android TV", "Android Wear", and "Android Auto" may only be used to identify or market

      products or services with prior approval.  Use "for Android" or "with Android" for all

      products or services with prior approval.  Use "for Android" or "with Android" for all

      other Android-based products

      other Android-based products.

      <ul>

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android TV Streaming Stick",

        <li><span style="color:red">Incorrect</span>: "Android TV Streaming Stick",

          "Streaming Stick with Android TV"</li>

          "Streaming Stick with Android TV"</li>

        <li><span style="color:green">Correct</span>: "Streaming Stick with Android"</li>

        <li><span style="color:green">Correct</span>: "Streaming Stick with Android"</li>

      </ul>

      </ul>

      <p>If used with your logo, "for Android" or "with Android" should be no larger than 90% of

      <p>If used with your logo, "for Android" or "with Android" should be no larger than 90% of

        your logo’s size. First instance of this use should be followed by a TM symbol,

        your logo's size. The first instance of this use should be followed by a TM symbol:

        "for Android&trade;".</p>

        "for Android&trade;".</p>

    </li>

    </li>

    <li>Android may be used as a descriptor, as long as it is followed by a

    <li>Android may be used as a descriptor in text, as long as it is followed by a

        proper generic term. (Think of "Android" as a term used in place of

        proper generic term and is not the name of your product, app, or service.

        "the Android platform.")

        Think of "Android" as a term used in place of "the Android platform."

      <ul>

      <ul>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>

        <li><span style="color:red">Incorrect</span>: "Android MediaPlayer" or "Android XYZ app"</li>

        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>

        <li><span style="color:green">Correct</span>: "Android features" or "Android applications"</li>