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docs/html/distribute/googleplay/about.jd

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	@@ -25,7 +25,7 @@ page.image=/distribute/images/about-play.jpg
	<p>		<p>
	Google Play is the premier store for distributing Android apps. When you		Google Play is the premier store for distributing Android apps. When you
	publish on Google Play, you put your apps in front of Android's huge base of		publish on Google Play, you put your apps in front of Android's huge base of
	active customers, in more than 130 countries and territories across the		active customers, in more than 190 countries and territories across the
	world.		world.
	</p>		</p>

docs/html/distribute/monetize/ecommerce.jd

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	@@ -16,7 +16,7 @@ page.tags="monetizing", "physical goods", "wallet"
	physical goods and services, such as clothing or movie tickets, through your		physical goods and services, such as clothing or movie tickets, through your
	apps using <a href=		apps using <a href=
	"https://developers.google.com/wallet/instant-buy/">Instant Buy for		"https://developers.google.com/wallet/instant-buy/">Instant Buy for
	Android</a> in the US.		Android</a> <strong>(US Only)</strong>.
	</p>		</p>

	<p>		<p>

docs/html/distribute/stories/games.jd

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	page.title=Developer Stories: Google Play Game Services		page.title=Developer Stories: Google Play Game Services
	meta.tags="google play, developer story, games, global"		meta.tags="google play, story, stories, games, global"
	page.image=/images/distribute/glu-ew-gpgames.jpg		page.image=/images/distribute/glu-ew-gpgames.jpg
	page.metaDescription=How gaming studios are using Google Play game services to deliver new gaming experiences for their users.		page.metaDescription=How game studios are using Google Play game services to deliver new gaming experiences for their users.

	@jd:body		@jd:body

	<p>One of the goals of <a href="https://developers.google.com/games/">Google		<p>
	Play game services</a> is to allow developers to focus on what they’re good at		<a href="https://developers.google.com/games/">Google Play game services</a>
	as game developers — creating great gaming experiences for their users, by		lets you add great social features to your games quickly, without having to
	building on top of what Google is good at: mobile and cloud services. Integral		build them yourself. You can add multiplayer, game invites, quests, and a
	to that is an easy integration process, one that provides a whole host of		variety of other features — all from within your app. Google provides
	features with little engineering work required.</p>		cross-platform game and player infrastructure for you, as well as insights
			and analytics to help you understand the activities of users in your games.
	<p>The gaming studios below understood the opportunity that Google Play game		</p>
	services unlocked, and are starting to see real results following their
	successful integrations. </p>		<p>
			The case study presentations below highlight how top game studios are taking
	<div style="margin-bottom:2em;"><!-- START STORY -->		advantage of Google Play game services — the features they've added and
			the results they are seeing. Each deck (PDF) is focused on a single game and
	<h3>Concrete Software — Straightforward, easy to implement</h3>		how it uses a specific Google Play gemes feature.
			</p>
	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;		<div class="resource-widget resource-flow-layout col-13"
	border-radius: 5px height:78px;		data-query="collection:distribute/stories/games"
	width: 78px;		data-sortOrder="-timestamp"
	float: left;		data-cardSizes="18x12"
	margin: 12px 20px 9px 20px;"		data-maxResults="32"></div>
	src="http://lh6.ggpht.com/_UOay5HBxf077suKYzmikU2IbnYOJub3X0inz-LoUsVh4TX758BEyArjoR7owXijkAA=w124">		No newline at end of file

	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">

	<h5>About the developer</h5>
	<ul>
	<li><a href="https://play.google.com/store/apps/developer?id=Concrete%20Software%2C%20Inc.">Concrete Software</a>,
	makers of <a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en">PBA
	Bowling Challenge</a></li>
	<li>Added support for multiplayer, leaderboards and achievements through Google Play game
	services</li>
	</ul>

	<h5>Results</h5>
	<ul>
	<li>Session lengths have increased more than 15%</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket&hl=en">
	<img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
	</a>
	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">Concrete Software added several
	features from Google Play game services into one of their top titles,
	<a href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket">PBA
	Bowling Challenge</a>, including support for multiplayer, leaderboards, and
	achievements.</p>

	<p>So far, their users have loved the new additions: average session length
	is up more than 15%. Keith Pichelman, CEO of Concrete Software, explains: </p>

	<p>"The Google Play game services were straightforward and easy to implement. We
	had been researching options for multiplayer services, so when Google Play game
	services came out, it was an easy decision for us. Not only were they easy to
	integrate, but the features have worked flawlessly. </p>

	<p>"PBA Bowling Challenge now has real-time multiplayer which our users instantly
	were thrilled with; you can see in the reviews how people immediately raved about
	the new game experience. </p>

	<p>"We also included achievements, leaderboards, and most recently cloud
	synchronization from the Google Play game services as well. Using the game
	services in PBA Bowling Challenge was a huge success, enough so that we are now
	going back to our other titles, adding the features to them as well."</p>
	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<img src="{@docRoot}images/distribute/concrete-pbc-gpgames.jpg">

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">Session lengths up:</span>
	After adding support for multiplayer with Google Play game services, Concrete
	Software saw an increase in session lengths of more than 15% for PBA Bowling
	Challenge.</p>
	</div>
	</div>
	</div> <!-- END STORY -->

	<div style="margin:3em auto"><!-- START STORY -->

	<h3>Glu: It’s a must-have for all titles</h3>

	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;
	border-radius: 5px height:78px;
	width: 78px;
	float: left;
	margin: 12px 20px 30px 20px;"
	src="http://lh4.ggpht.com/Q7mQJsdhulW4_s039R9aaRhQkGnyzLkhF00j5EnyhHOivijnyi7P7b5A8qG0xk1r-jQ=w124">

	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">

	<h5>About the developer</h5>
	<ul>
	<li><a href="https://play.google.com/store/apps/developer?id=Glu+Mobile">Glu
	Mobile</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity
	Warriors 2</a></li>
	<li>Has already integrated 5 titles with Google Play game services</li>
	</ul>

	<h5>Results</h5>
	<ul>
	<li>In Eternity Warriors 2, 7-day user retention is up 40%</li>
	<li>20% increase in play sessions per day as well</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">
	<img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
	</a>
	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">Glu was one of the first developers
	to integrate Google Play game services, with
	<a href="https://play.google.com/store/apps/details?id=com.glu.ewarriors2">Eternity
	Warriors 2</a>. Based on this first success, Glu has integrated game services
	into several more games, including Samurai vs. Zombies 2, Frontline Commando:
	D-Day, Contract Killer 2, and Zombies Ate My Friends.</p>

	<p>Already supported in Eternity Warriors 2, they’ve seen a 40% increase in 7-day
	user retention and a 20% increase in play sessions per day. Sourabh Ahuja, Glu's
	Vice President of Android Development, explains:</p>

	<p>“Multiplayer, leaderboards, achievements — these are all things that we
	had to build individually for our titles. The availability of these features in
	Google Play game services helps us make our games stickier, and it’s awesome that
	it comes directly from Google. </p>

	<p>"It’s flexible enough that we were able to make it interoperable with our
	in-house systems. We look forward to utilizing game services extensively across
	our portfolio."</p>
	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<img src="{@docRoot}images/distribute/glu-ew-gpgames.jpg"></a>

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">User retention up:</span>
	Glu saw a 40% increase in 7-day user retention for Eternity Warriors 2 after
	integrating with Google Play game services.</p>
	</div>
	</div>
	</div> <!-- END STORY -->


	<div style="margin-bottom:2em;"><!-- START STORY -->

	<h3>Vector-Unit: An awesome multiplayer experience</h3>

	<img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
	-moz-border-radius: 5px;
	border-radius: 5px height:78px;
	width: 78px;
	float: left;
	margin: 12px 20px 9px 20px;" src=
	"http://lh3.ggpht.com/dTUrKLffqXHJtPuIlp8fjDhROuzrTcpidbNFprugR65hMrPLX7Omd8SGop0xMXXKzcw=w124">

	<div style="list-style: none;height:100%;
	float: right;
	border-top: 1px solid #9C0;
	width: 220px;
	margin: 4px 20px;padding: .5em;">

	<h5>About the developer</h5>
	<ul>
	<li><a href="https://play.google.com/store/apps/developer?id=Vector+Unit">Vector
	Unit</a>, creators of <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide
	GP2</a></li>
	<li>Added multiplayer to Riptide GP2 through Google Play game services </li>
	</ul>

	<h5>Results</h5>
	<ul>
	<li>With an easy multiplayer solution, they were able to focus on the
	gameplay</li>
	<li>Early reviews of Riptide GP2 called multiplayer “one of the sweetest
	cherries on top!”</li>
	</ul>

	<div style="padding:.5em 0 0 1em;">
	<a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">
	<img alt="Android app on Google Play" src="{@docRoot}images/brand/en_generic_rgb_wo_45.png" />
	</a>
	</div>
	</div>

	<div style="line-height:1.4em;">
	<p style="margin-top:0;margin-bottom:12px;">Vector Unit just launched their
	latest title, <a href="https://play.google.com/store/apps/details?id=com.vectorunit.red">Riptide
	GP2</a>, with Google Play game services integration, and it has one of the strongest
	integrations of multiplayer yet. Early reviews call multiplayer “one of the sweetest
	cherries on top!”.</p>

	<p>Ralf Knoesel, CTO of Vector Unit, tells more about how they've used Google Play game
	services:</p>

	<p>“We wanted to provide a really compelling multiplayer experience for our users, and
	Google Play game services allowed us to do just that. With multiplayer, you can show off
	your skills and your custom-tuned hydro jet in 4-way online battles with friends and
	players around the world. </p>

	<p>"By providing an easy way to power this multiplayer experience, we were able to focus
	on making the gameplay come alive — like the stunts, which are more daring and
	slicker than ever (with more of them to master), or the realistic detail of the water
	splashing against the camera lens.”</p>

	</div>

	<div style="clear:both;margin-top:40px;width:auto;">

	<img src="{@docRoot}images/distribute/vector-unit-rt-gpgames.jpg"></a>

	<div style="width:600px;margin-top:0px;padding:0 90px;">
	<p class="image-caption"><span style="font-weight:500;">Multiplayer and more:</span>
	Google Play game services helped Vector Unit pack an awesome multiplayer experience
	into Riptide GP 2, so they could focus on building a great gaming experience.</p>
	</div>
	</div>
	</div> <!-- END STORY -->

docs/html/distribute/tools/localization-checklist.jd

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	<strong>Purchase professional translations through Google Play</strong>		<strong>Purchase professional translations through Google Play</strong>
	</h4>		</h4>

	<div class="sidebox-wrapper">
	<div class="sidebox">
	<h2>
	App Translations Service
	</h2>

	<p>
	To make it easy to export your app's strings and import the finished
	translations into your project, try the <a href=
	"{@docRoot}sdk/installing/installing-adt.html#tmgr">ADT Translation
	Manager Plugin</a>.
	</p>
	</div>
	</div>

	<p>		<p>
	Google Play App Translation Service can help you quickly find and purchase		Google Play App Translation Service can help you quickly find and purchase
	translations of your app. In the Developer Console, you can browse a list of		translations of your app. In the Developer Console, you can browse a list of

docs/html/distribute/users/build-buzz.jd

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	@@ -126,7 +126,7 @@ page.tags="users, growth, promotion"
	also easy to make and available in multiple languages.		also easy to make and available in multiple languages.
	</p>		</p>

	<div class="headerLine">		<div class="headerLine" style="clear:both">
	<h2 id="cross-promote-from-your-other-apps">		<h2 id="cross-promote-from-your-other-apps">
	Cross-Promote from Your Other Apps		Cross-Promote from Your Other Apps
	</h2>		</h2>
	@@ -262,7 +262,7 @@ page.tags="users, growth, promotion"
	Sign up for an AdMob account</a> to get started.		Sign up for an AdMob account</a> to get started.
	</p>		</p>

	<div class="headerLine">		<div class="headerLine" style="clear:both">
	<h2 id="maximize-your-marketing-spend">		<h2 id="maximize-your-marketing-spend">
	Maximize your Marketing Spend		Maximize your Marketing Spend
	</h2>		</h2>
	@@ -285,7 +285,7 @@ page.tags="users, growth, promotion"
	platforms simultaneously helps you maximize your return on investment.		platforms simultaneously helps you maximize your return on investment.
	</p>		</p>

	<div class="headerLine">		<div class="headerLine" style="clear:both">
	<h2 id="related-resources">		<h2 id="related-resources">
	Related Resources		Related Resources
	</h2>		</h2>