am de401c82: Doc change: More changes to distribute files, Google Services page update.

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        <h1 class="dac-hero-title">Get Started with Android</h1>

        <h1 class="dac-hero-title">Get Started with Android Studio</h1>

        <p class="dac-hero-description">

        Everything you need to build incredible app experiences on phones and tablets, Wear, TV, and Auto. </p>

<!--Set up your environment and create an app. Build faster with sample projects and templates.-->

        </p>

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          <span class="dac-sprite dac-auto-chevron"></span>

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          Learn about Android

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        <a class="dac-hero-cta" href="{@docRoot}samples/index.html">

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          Sample projects

        </a><br>

<img src="{@docRoot}distribute/analyze/images/demographics.png">

</div>

<h2 id="change">All Things Change with Time, and So Do Your Users</h2>

<p>

  Getting users to install and open your app the first time is a big accomplishment;

  however, it’s only the first step of what is hopefully a long and prosperous

  relationship. The best apps aren’t just the ones with the most downloads, they are

  the ones that have users coming back day after day, month after month, and year

  after year.

</p>

<p>

  Google Analytics takes a user-centric approach to reporting to help you explore what

  keeps users coming back. <strong>Cohort Reporting</strong> allows you to see which users

  come back over time and when usage tends to fall off. You can easily take this same

  information and overlay it on any other report.

</p>

<div>

<img src="{@docRoot}distribute/analyze/images/cohort_reporting.png">

</div>

<h2 id="measure-value">Measure Value over Time</h2>

<p>

  Analyzing retention is a great way to ensure users stick with your app and come back day after

  day. With <strong>Lifetime Value</strong> reporting, you’ll get a full picture of these users’

  value over time. To get the most out of this report, it’s important to start with a clear

  definition of what a user’s value means to you based on your business objectives.

</p>

<p>

  Once you’ve defined the value, you can access the report to measure certain variables such as

  revenue per user and number of screen views per user over a period of 90 days. For example, if

  the goal of your app is to get users to purchase virtual or material goods, you’ll want to use

  this report to get a clear view of when they make a purchase and how much they are spending in

  your app over time.

</p>

<p>

  Lifetime Value is a key metric to use to measure the effectiveness of your acquisition

  campaigns. If your cost to acquire a new user is higher than the average value over time,

  you might want to optimize your campaigns to meet the lifetime revenue they generate. Lifetime

  Value is particularly valuable if you offer in-app purchases, but it can be applied to

  discovering many other useful insights, such as number of times they open your app, total

  number of screens and goal completions.

</p>

<h2 id="cohort">Segment Your Data</h2>

<p>

page.title=Deep Link to Bring Users Back

page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.

page.tags="app indexing, google+ signin"

page.title=Drive Usage with Search

page.metaDescription=Use search to bring your existing users back into your app.

page.image=images/cards/google-search_2x.png

page.tags=engagement, appindexing, search

@jd:body

<p>

  Use deep links to bring your users into your apps from social posts,

  search, or ads.

  Users who have your app installed might overlook it as a way to get the answers

  they need. With App Indexing, deep links to your Android app appear in Google Search

  results so users can get to your native mobile experience quickly, landing exactly

  on the right content within the app. 

</p>

<div class="headerLine">

<h2>Deep Linking from Google+ Posts</h2>

</div>

<p>

  <a href="https://developers.google.com/+/mobile/android/share/deep-link">Deep

  linking</a> allows the Google+ apps on mobile devices to direct clicks on a

  shared post that contains deep-link information to a resource within your

  apps.

</p>

  Google Search for developers can also help you re-engage your users in other ways

  — by letting them interact with your app from a voice action, get deep into

  your app from a search suggestion, or go back to your email reminders in Google Now. </p>

<p style="margin-bottom:2em;">

  If the user doesn’t have your app installed, they’re prompted to install it

  before accessing the resource.

</p>

<p>Get started by <a href="https://developers.google.com/app-indexing/">indexing your

app</a> and then take advantage of <a

href="https://developers.google.com/voice-actions/">Voice actions</a>, the

<a href="https://developers.google.com/app-indexing/webmasters/appindexingapi">App

Indexing API</a>, and <a href="https://developers.google.com/schemas/now/cards">Google

Now cards</a>.</p>

<div style="inline-block">

<div class="col-5">

    <img src="{@docRoot}images/gp-engage-5.jpg">

    <p class="figure-caption">

      G+ Post with Deep Link to Buy

    </p>

</div>

<h2 id="help_users_find_your_information">App Indexing</h2>

<div class="col-5">

    <img src="{@docRoot}images/gp-engage-6.jpg">

    <p class="figure-caption">

      Purchase page within app

    </p>

</div>

<p>Re-engage with your users with deep-links displayed in search results, links

that take users directly to content within your app.</p>

<div style="margin:1em">

<img src="{@docRoot}images/distribute/app-indexing-deep-links.png">

</div>

<h2 id="empower_users_in_your_app">Voice actions</h2>

<h2 style="clear:both">Deep Linking from Google Search &mdash; App Indexing</h2>

<p>Brings your users into your app with voice actions such as “Ok

Google, play a song” or “Ok Google, search for

hotels in Maui on TripAdvisor”.</p>

<div style="float:right;">

  <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">

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<p>

  Another way to bring users back to your apps is to apply for app indexing.

</p>

<p>

  When a user searches for content available within your app, Google can show

  an "Open in App" button in in mobile search results. For instance, if a user

  searches for a restaurant and you’ve got that establishment in your dining

  app, a link can be shown to open the page within your app. Learn more about

  <a href="https://developers.google.com/app-indexing/">linking to in-app

  content</a>.

</p>

<h2 id="assist_your_users">Google Now</h2>

<div style="margin-top:1em">

<img src="{@docRoot}images/distribute/google-now-engagement.png">

</div>

<p>If you’re building travel, entertainment, or restaurant apps, Google Now cards

can re-engage your users via structured data markup delivered in email notifications.</p>

<h2 style="clear:both" style="padding-top:2em">Deep Linking from Google Ads</h2>

<h2 id="tips">Tips</h2>

<div class="col-5" style="float:right">

  <img src="{@docRoot}images/gp-ads-linking2.jpg" >

</div>

<ul>

  <li>For users who have viewed pages in your app, and later searches for similar content,

  you can use the App Indexing API to have deep links appear in search suggestions.</li>

  <li>App Indexing is flexible—you can direct search users to your app or website on a

  page by page basis. Moving from search results to apps is seamless, without any pop-ups

  or extra taps to slow users down.</li>

</ul>

<p>

  Ads can remind users about the apps they already have.

</p>

<h2 style="clear:both" id="related-resources">Related Resources</h2>

<p>

  As with deep links from Google's organic search results, AdWords deep links

  send users directly to the relevant pages in apps they already have on their

  mobile device. A mobile search for "flights to London," for instance, could

  take a user straight to the London page in a travel app. <a href=

  "http://www.thinkwithgoogle.com/products/ads-apps.html"

  class="external-link">Learn more</a>.

</p>

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  <h2 id="related-resources">

    Related Resources

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        <span class="en">Deep Link to Bring Users Back</span></a>

        <span class="en">Drive Usage with Search</span></a>

    </div>

  </li>

  <li class="nav-section">

        <span class="en">Drive engagement with Ads</span></a>

    </div>

  </li>

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    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs

        var:toroot?>distribute/engage/appindexing.html">

        <span class="en">Bring Users from Search</span></a>

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        var:toroot?>distribute/engage/intents.html">

page.title=Drive On-Device Discovery through Android Intents

page.title=Drive Discovery through Intents

page.metaDescription=Make your app available to users as they perform tasks in other apps through Intents. 

page.tags="engagement"

@jd:body