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Commit 341d0775 authored by Kevin Hufnagle's avatar Kevin Hufnagle
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docs: Added "developer stories" articles.

Developer stories include Aftenposten, El Mundo, Segundamano,
Tapps, and Upbeat Games.

Bug: 29240693
Change-Id: I9159aadbab403dc86bcdb400a6cd99ba76af831c
parent 479212cf
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@@ -30,5 +30,5 @@ page.metaDescription=How app developers are making use of localization, tablet f
      data-sortOrder="-timestamp"
      data-sortOrder="-timestamp"
      data-cardSizes="6x6"
      data-cardSizes="6x6"
      data-items-per-page="15"
      data-items-per-page="15"
      data-initial-results="3"></div>
      data-initial-results="6"></div>
</div></section>
</div></section>
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page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notifications
page.metaDescription=Aftenposten upgraded their app and improved user retention.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/aftenposten.png
page.timestamp=1468270114

@jd:body

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/aftenposten-icon.png" height=
  "106">
</div>

<h3>
  Background
</h3>

<p>
  Aftenposten is one of the largest newspapers in Norway. Their <a class=
  "external-link" href=
  "https://play.google.com/store/apps/details?id=no.cita&amp;e=-EnableAppDetailsPageRedesign">
  news app</a> was released on Android in 2013.
</p>

<p>
  Aftenposten found that sending too many notifications, with no user control
  over the default <em>on</em> setting or differentiation between general and
  breaking news, caused many people to uninstall their app. They changed the
  user controls for notifications and used the native Android share button in
  the app, <strong>which reduced user uninstalls</strong>.
</p>

<h3>
  What they did
</h3>

<p>
  Aftenposten created a new onboarding flow that explained what notifications
  were available, allowing readers to manage their preferences and customize up
  to three topics. They also changed their custom share icon for the native
  Android app.
</p>

<h3>
  Results
</h3>

<p>
  The results showed that with the new notifications management onboarding
  screen, <strong>uninstalls decreased by 9.2% over 60 days</strong>. And with
  the option to customize notifications, 51% of readers decided to keep two out
  of three topics turned on. This led to a <strong>28% decrease over 60 days in
  the number of users muting notifications completely</strong>. It also
  provided insight into users’ content preferences, with <em>Sport</em> being
  the least-favored notification.
</p>

<p>
  Aftenposten also increased share interactions by 17% just by replacing their
  custom share icon with the native Android share icon.
</p>

<p>
  Aftenposten commented that: <em>Many of our users who see the onboarding
  screen interact with it by turning off at least one notification topic. This
  means that users are accepting push from one or more topics, instead of
  turning it off completely. Moreover, readers are sharing more articles since
  we added the standard share Android icon.</em>
</p>

<h3>
  Get started
</h3>

<p>
  Find out more about best practices for <a href=
  "{@docRoot}design/patterns/notifications.html">Notifications</a> and <a href=
  "{@docRoot}training/building-content-sharing.html">Building Apps with Content
  Sharing</a>.
</p>
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page.title=El Mundo Improves User Ratings and Engagement with Material Design
page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/el-mundo.png
page.timestamp=1468270112

@jd:body

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/el-mundo-icon.png" height=
  "113">
</div>

<h3>
  Background
</h3>

<p>
  <a class="external-link" href=
  "https://play.google.com/store/apps/details?id=com.gi.elmundo.main">El
  Mundo</a>, one of Spain’s largest newspapers, integrated material design
  principles into their app, which helped increase their Google Play Store
  rating and improve user engagement.
</p>

<h3>
  What they did
</h3>

<p>
  El Mundo decided to completely redesign their app to provide a higher quality
  user experience, making it easier for their readers to engage with news
  content. By implementing material design guidelines, they created a
  consistent look and feel throughout their app.
</p>

<p>
  After analyzing user comments, El Mundo discovered that readers considered
  their app to be complicated and out-of-date. Therefore, they decided to
  simplify the app’s functionality by removing features that were redundant.
  They also removed sections of their app that were less relevant to their
  readers, such as weather updates and movie trailers. Finally, they applied a
  brand new internal development framework that they now use consistently
  across all of their apps.
</p>

<h3>
  Results
</h3>

<p>
  Following the re-launch of their material design app, El Mundo saw a
  <strong>45% increase in the weekly install rate</strong>. Readers now spend
  more time in the app, with the average time spent in-app increasing from one
  to three minutes.
</p>

<p>
  Additionally, this redesign resulted in more readers providing positive
  feedback around the new experience, increasing the app rating in the Google
  Play store by 25.8%, from 3.1 to 3.9.
</p>

<h3>
  Get started
</h3>

<p>
  Learn how to integrate <a class="external-link" href=
  "https://material.google.com">Material Design</a> guidelines and follow
  <a class="external-link" href="https://design.google.com">design
  principles</a> for your app.
</p>
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page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth
page.metaDescription=Segundamano developed Android app to increase potential for growth.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/segundamano.png
page.timestamp=1468270110

@jd:body

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/segundamano-icon.png" height=
  "113">
</div>

<h3>
  Background
</h3>

<p>
  <a class="external-link" href=
  "https://play.google.com/store/apps/details?id=mx.segundamano.android">Segundamano</a>
  is a leading shopping application in Mexico for second-hand products. They
  started by placing classified ads in newspapers, progressed to desktop, and
  over the past year have seen significant growth in mobile, which now accounts
  for 70% of their business. They have also seen <strong>270% year-over-year
  growth on the Android platform alone</strong>.
</p>

<h3>
  What they did
</h3>

<p>
  Segundamano shifted focus to mobile with their Android app because of the
  high potential for growth. From July 2015 to January 2016, they saw an
  increase of 55% in the number of classified ads on Android, higher than any
  other platform. To leverage this momentum, Segundamano implemented two new
  features on Android: premium offers and push notifications. Segundamano also
  decided to implement material design in order to improve the in-app
  experience and streamline the sales process for users.
</p>

<h3>
  Results
</h3>

<p>
  Following Segundamano’s enhancements to the user experience, they've seen an
  increase in their star rating, a 4.7% lift in monthly active users, and a 7%
  increase in sales of premium listings. Additionally, year-to-date, their
  <strong>installs are over seven times higher on Android than on other
  platforms</strong>.
</p>

<h3>
  Get started
</h3>

<p>
  Learn more about simplifying your in-app experience with <a href=
  "{@docRoot}guide/topics/ui/notifiers/notifications.html">Notifications</a>
  and the <a href="{@docRoot}design/material/index.html">material design
  guidelines</a>.
</p>
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page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments
page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/tapps.png
page.timestamp=1468270108

@jd:body

<style type="text/css">
  span.positive{
    color:green;
    font-size: 125%;
    font-weight:bold;">
  }
  span.negative{
    color:red;
    font-size: 125%;
    font-weight:bold;">
  }
</style>

<div class="figure" style="width:215px">
  <img src="{@docRoot}images/distribute/stories/tapps-logo.png" height="65">
</div>

<h3>
  Background
</h3>

<p>
  <a class="external-link" href=
  "https://play.google.com/store/apps/dev?id=6615809648420562690">Tapps</a> is
  a mobile game publisher in São Paulo, Brazil. With a mission of <em>creating
  fun for everyone</em>, Tapps has a portfolio of over 200 titles on the Google
  Play Store, with roughly 70% of their installs coming from Android. Store
  listing experiments have provided invaluable metrics to help their growing
  team understand what makes the most effective product listings.
</p>

<h3>
  What they did
</h3>

<p>
  Tapps has increased their use of store listing experiments in the Developer
  Console. They recently expanded their marketing team to allocate greater time
  and designated resources to the Developer Console tools. <strong>"We can’t
  stress enough how much value the store listing experiments have brought us
  over the past months. Right now, our marketing team has a substantial time
  allocated to these tests every week,"</strong> said Felipe Watanabe, head of
  marketing at Tapps. With icons and screenshots, Tapps tested variations in
  color, character positioning, and the overall amount of graphic detail. In
  the description tests, they found that shorter messages with clear calls to
  action and appropriate language localizations were most successful.
</p>

<h3>
  Results
</h3>

<p>
  By frequently conducting store listing experiments, Tapps gained valuable
  insights that they have applied across their greater portfolio of games.
  Results showed that shortening messaging, using contrasting colors,
  reordering screenshots, and simplifying graphics often led to variant results
  representing an average increase in performance between 5% and 50%. After
  making changes based on the test results, Tapps saw <strong>install rates
  increase beyond 20-30%</strong>.
</p>

<h4>
  Screen tests
</h4>

<p>
  The following table compares the install rates for three apps based on
  changes to each app's screenshot.
</p>

<p class="table-caption">
  <strong>Table 1</strong>. Screen test results
</p>

<table>
  <tr>
    <th>
      Original
    </th>
    <th>
      Variant
    </th>
    <th>
      Variant results
    </th>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-3.png"
      width="240">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-3.png"
      width="240">
    </td>
    <td>
      <span class="positive">+25%</span>
    </td>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-1.png"
      width="240">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-1.png"
      width="240">
    </td>
    <td>
      <span class="positive">+17.1%</span>
    </td>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-2.png"
      width="240">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-2.png"
      width="240">
    </td>
    <td>
      <span class="positive">+7.4%</span>
    </td>
  </tr>

</table>

<h4>
  Icon tests
</h4>

<p>
  The following tables compare install rates for three apps based on changes
  to each app's icon.
</p>

<p class="table-caption">
  <strong>Table 2</strong>. Icon 1 test results
</p>

<table>
  <tr>
    <th>
      Original
    </th>
    <th>
      Variant 1
    </th>
    <th>
      Variant 2
    </th>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-1.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-1.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-1-2.png">
    </td>
  </tr>

  <tr>
    <td>
      ---
    </td>
    <td>
      <span class="negative">-29.6%</span>
    </td>
    <td>
      <span class="positive">+20.8%</span>
    </td>
  </tr>
</table>

<p class="table-caption">
  <strong>Table 3</strong>. Icon 2 test results
</p>

<table>
  <tr>
    <th>
      Original
    </th>
    <th>
      Variant 1
    </th>
    <th>
      Variant 2
    </th>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-2.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-2.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-2-2.png">
    </td>
  </tr>

  <tr>
    <td>
      ---
    </td>
    <td>
      <span class="positive">+5.1%</span>
    </td>
    <td>
      <span class="positive">+19.7%</span>
    </td>
  </tr>
</table>

<p class="table-caption">
  <strong>Table 4</strong>. Icon 3 test results
</p>

<table>
  <tr>
    <th>
      Original
    </th>
    <th>
      Variant 1
    </th>
    <th>
      Variant 2
    </th>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-3.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-3.png">
    </td>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-3-2.png">
    </td>
  </tr>

  <tr>
    <td>
      ---
    </td>
    <td>
      <span class="negative">-17.7%</span>
    </td>
    <td>
      <span class="positive">+50.7%</span>
    </td>
  </tr>
</table>

<h4>
  Description tests
</h4>

<p>
  The following table compares install rates for three apps based on changes to
  each app's description text.
</p>

<p class="table-caption">
  <strong>Table 5</strong>. Description test results
</p>

<table>
  <tr>
    <th>
      Game
    </th>
    <th>
      Original
    </th>
    <th>
      Variant
    </th>
    <th>
      Variant results
    </th>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-logic-pic.png">
      <strong>Logic Pic</strong>
    </td>
    <td>
      <em>"Use logic to solve fun puzzles and discover hidden pictures! Logic
      Pic is free!"</em>
    </td>
    <td>
      <strong><em>"Discover all the hidden pictures in this challenging classic
      japanese puzzle!"</em></strong>
    </td>
    <td>
      <span class="positive">+10.7%</span>
    </td>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-candy-hills.png"
      width="96"> <strong>Candy Hills</strong>
    </td>
    <td>
      <em>"What will your candy park look like? Build it now in Candy
      Hills!"</em>
    </td>
    <td>
      <strong><em>"Build your own sweet candy park in Candy
      Hills!"</em></strong>
    </td>
    <td>
      <span class="positive">+8.2%</span>
    </td>
  </tr>

  <tr>
    <td>
      <img src="{@docRoot}images/distribute/stories/tapps-villains-corp.png"
      width="96"> <strong>Villains Corp.</strong>
    </td>
    <td>
      <em>"Be a real villain and CONQUER THE WORLD!"</em>
    </td>
    <td>
      <strong><em>"Mwahahaha! Be a real villain and CONQUER THE
      WORLD!"</em></strong>
    </td>
    <td>
      <span class="positive">+6.8%</span>
    </td>
  </tr>
</table>

<h3>
  Get started
</h3>

<p>
  Find out more about <a href=
  "{@docRoot}distribute/users/experiments.html">store listing experiments</a>.
</p>
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