docs: Updating dev success stories in distribute.

page.title=Developer Stories: Apps

meta.tags="apps, developer story"

page.timestamp=1381449601

page.image=images/cards/distribute/stories/intuit-mint.png

page.metaDescription=How app developers are making use of localization, tablet features.

@jd:body

<p>

  Learn more about how app developers are using Google Play services to delight

  their users.

</p>

<section class="dac-section dac-small" id="app-videos"><div class="wrap">

  <h2 class="norule">Videos</h2>

  <div class="resource-widget resource-flow-layout col-16"

      data-query="type:youtube+tag:developerstory+tag:apps"

      data-sortOrder="-timestamp"

      data-cardSizes="6x6"

      data-items-per-page="15"

      data-initial-results="6"></div>

</div></section>

<section class="dac-section dac-small" id="apps-articles"><div class="wrap">

  <h2 class="norule">Articles</h2>

  <div class="resource-widget resource-flow-layout col-16"

      data-query="type:distribute+tag:developerstory+tag:apps"

      data-sortOrder="-timestamp"

      data-cardSizes="6x6"

      data-items-per-page="15"

      data-initial-results="3"></div>

</div></section>

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page.title=Mint finds more screen real estate gives more engagement

page.metaDescription=Intuit expands their Mint app to the tablet.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/intuit-mint.png

page.timestamp=1456340902

@jd:body

<h3>Background</h3>

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/intuit-mint-icon.png"

  height="113" />

</div>

<p>

  Intuit wanted to expand their

  <a class="external-link"

  href="http://play.google.com/store/apps/details?id=com.mint">Mint.com

  Personal Finance</a> offering for mobile by including a version optimized for

  Android tablets. However, they knew that taking the layout that worked for

  phones and simply showing an enlarged version wouldn’t take full advantage of

  the opportunities that tablets afford.

</p>

<h3>What they did</h3>

<p>

  Following the Tablet Quality guidelines, the Intuit team updated Mint to

  target 7- to 10-inch tablets, in addition to phones. “We knew we had a lot

  more real estate, and we wanted to provide a more immersive experience for

  our users” said Ken Sun, Intuit Group Product Manager for Mint.

</p>

<h3>Results</h3>

<div class="figure" style="width:380px">

  <img

   src="{@docRoot}images/distribute/stories/intuit-mint-screenshot.png"

   srcset=

  "{@docRoot}images/distribute/stories/intuit-mint-screenshot.png 1x

  {@docRoot}images/distribute/stories/intuit-mint-screenshot_2x.png 2x">

  <p class="img-caption">

    Mint used the extra screen area on tablets to offer quick access to

    additional tools and information

  </p>

</div>

<p>

  Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number

  of features to Android tablets that aren’t available for phones. These include

  a more visual presentation of personal financial data: a change that has

  contributed to <b>much higher user engagement</b>.

</p>

<p>

  For example, 50 percent more Android tablet users have Mint sessions of <b>

  five minutes or longer</b> than they do on phones.

</p>

<p>

  Intuit also noted that customer budget operations (view, edit, drill-down,

  and others) are <b>seven times higher on Android tablets</b> than they are on

  phones.

</p>

<p>

  Ken noted that “We’ve found that phone usage is indicative of a customer’s

  regular financial check-in, while tablet usage points towards more analysis

  and interaction with that customer’s personal financial data. This is the

  sort of immersive engagement experience we were looking for; the tablet and

  phone apps serve as great complements to each other."

</p>

<h3>Get started</h3>

<p>

  Find out more about creating a tablet version of your app by reviewing the

  <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">

  Tablet App Quality</a> guidelines and growing your user base.

</p>

page.title=Remember The Milk lifts installs with tablet design

page.metaDescription=The team at Remember The Milk redesigned their app for tablets.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/remember-the-milk.jpg

page.timestamp=1456340902

@jd:body

<h3>Background</h3>

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/rememberthemilk-icon.png"

  height="113" />

</div>

<p>

  When the Android tablet guidelines came out, the team at Remember The Milk had

  already been thinking about a redesign for

  <a class="external-link"

  href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">

  Remember The Milk</a> their feature-packed to-do list app; never forget the

  milk (or anything else) again.

</p>

<h3>What they did</h3>

<p>

  “We took this as an opportunity to think about how we were going to approach

  Android tablets differently from a user experience perspective,” says Omar

  Kilani, Co-founder of Remember The Milk. “The guidelines were a helpful

  resource, and with the extra screen real estate tablets afford, users have

  the opportunity to see all of their data in context and drill down on more

  items."

</p>

<h3>Results</h3>

<div class="figure" style="width:367px">

  <img

   src="{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png"

   srcset=

  "{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png 1x

  {@docRoot}images/distribute/stories/rememberthemilk-screenshot_2x.png 2x">

  <p class="img-caption">

    Tablet version of Remember The Milk

  </p>

</div>

<p>

  In addition to the basic changes to bring the app to tablets, the team also

  came out with a number of other goodies — including a new set of widgets and

  richer notifications, and more ways to provide an immersive experience for

  their users. And importantly, following the guidelines meant they could

  deliver a <b>single APK for phones and tablets</b>.

</p>

<p>

  Following the

  <a class="external-link"

  href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">

  update</a> of the Android app, in part to meet the tablet design criteria,

  Remember The Milk saw an <b>83% increase in tablet installs</b>. They also

  noted that Nexus 7 was theat most popular Android device for the app.

</p>

<p>

  Omar Kilani, concludesd that “For us, designing for tablets was an investment that has really paid off.”

</p>

<h3>Get started</h3>

<p>

  Find out more about creating a tablet version of your app by reviewing the

  <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">

  Tablet App Quality</a> guidelines and growing your user base.

</p>

page.title=SayHi Chat grows installs and user engagement with App Translation Service

page.metaDescription=The SayHi team used details from Google Analytics, the DAU and user growth numbers, to identify several candidate languages for new translations.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/sayhichat.jpg

page.timestamp=1454440882

@jd:body

<h3>Background</h3>

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/sayhichat-icon.png"

  height="113" />

</div>

<p>

  The <a class="external-link"

  href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">

  SayHi Chat app</a>, a social app to help its users find people nearby, was

  first released in Japanese, Chinese, and English. It soon became one of the

  most popular apps in Japan, Hong Kong, and Taiwan.

</p>

<h3>What they did</h3>

<p>

  The SayHi team realized that the global growth of SayHi was being restricted

  by the limited number of languages in which the app was available. Using

  details from Google Analytics, the DAU and user growth numbers, the SayHi team

  identified several candidate languages for new translations. After looking at

  the total of Android and iOS users in each market, they settled on a list of

  13 additional languages. They then engaged the App Translation Service through

  the Google Play Developer Console to complete the translations.

</p>

<h3>Results</h3>

<div class="figure" style="width:194px">

  <img width="194"

   src="{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg"

   srcset=

  "{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg 1x

  {@docRoot}images/distribute/stories/sayhichat-screenshot_2x.jpg 2x">

  <p class="img-caption">

    Arabic version of SayHi Chat

  </p>

</div>

<p>

  SayHi launched in its new languages in August 2013 and immediately saw a 120

  percent increase in install rates. In addition, the app entered the Top 10

  apps rankings in countries including Poland and Italy.

</p>

<p>

  Notably, they also saw steady growth in Spain after replacing their previous

  non-professional Spanish translation with a professional one produced by the

  App Translation Service.

</p>

<p>

  There was also an increase of about 20 percent in revenue and around a 50

  percent increase in User Reviews in the new languages.

</p>

<p>

  Yan Shi, senior developer at SayHi, says “The App Translation Service is

  really easy to use and the completion time for translation requests is very

  good.”

</p>

<h3>Get started</h3>

<p>

  Find out more about the

  <a href="http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">

  App Translation Service</a> and read the full

  <a href="https://developer.android.com/distribute/tools/localization-checklist.html">

  Localization checklist</a> to simplify the process of localizing your app or

  game for users across the globe.

</p>

page.title=Developer Stories: Google Play Game Services

page.title=Developer Stories: Games

meta.tags="google play, games, global, developer story"

page.timestamp=1381449601

page.image=/images/distribute/glu-ew-gpgames.jpg

@jd:body

<p>

  <a href="https://developers.google.com/games/">Google Play game services</a>

  lets you add great social features to your games quickly, without having to

  build them yourself. You can add multiplayer, game invites, quests, and a

  variety of other features — all from within your app. Google provides

  cross-platform game and player infrastructure for you, as well as insights

  and analytics to help you understand the activities of users in your games.

  Learn how top game studios are taking advantage of Google Play game services

  — the features they've added and the results they are seeing.

</p>

<p>

  The case study presentations below highlight how top game studios are taking

  advantage of Google Play game services — the features they've added and

  the results they are seeing. Each deck (PDF) is focused on a single game and

  how it uses a specific Google Play gemes feature.

</p>

<section class="dac-section dac-small" id="games-videos"><div class="wrap">

  <h2 class="norule">Videos</h2>

  <div class="resource-widget resource-flow-layout col-16"

      data-query="type:youtube+tag:developerstory+tag:games"

      data-sortOrder="-timestamp"

      data-cardSizes="6x6"

      data-items-per-page="15"

      data-initial-results="6"></div>

</div></section>

<section class="dac-section dac-small" id="games-articles"><div class="wrap">

  <h2 class="norule">Articles</h2>

<div class="resource-widget resource-flow-layout col-13"

    data-query="collection:distribute/stories/games"

  <div class="resource-widget resource-flow-layout col-16"

      data-query="type:distribute+tag:developerstory+tag:games"

      data-sortOrder="-timestamp"

    data-cardSizes="18x12"

    data-maxResults="32"></div>

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      data-cardSizes="6x6"

      data-items-per-page="15"

      data-initial-results="6"></div>

</div></section>