docs: Add Android developer written case studies

  <h2 class="norule">Articles</h2>

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      data-query="type:distribute+tag:developerstory+tag:apps"

      data-sortOrder="-timestamp"

      data-query="collection:distribute/stories/apps/docs"

      data-cardSizes="6x6"

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page.title=Glamour.de Connects Offline and Online Shopping Experiences with Google Play Billing

page.metaDescription=Condé Nast improves features on its Glamour app.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/glamour.png

page.timestamp=null

@jd:body

<h3>Background</h3>

<div class="figure">

  <img src="{@docRoot}images/distribute/stories/glamour-icon.png" />

</div>

<p>

  Glamour is one of the main

  <a class="external-link"

  href="https://play.google.com/store/apps/developer?id=Cond%C3%A9%20Nast%20Verlag%20GmbH&hl=en">

  Cond&eacute; Nast</a> traditional brands. Every year, Glamour hosts a

  successful shopping event called

  <a class="external-link"

  href="https://play.google.com/store/apps/details?id=de.glamour.android&e=-EnableAppDetailsPageRedesign">

  <em>GLAMOUR Shopping-Week</em></a> in Germany, Austria, and Switzerland.

  This event has always been print-focused, as readers received a shopping

  card with the magazine to redeem discounts in selected shops, both offline

  and online, for one week.

</p>

<p>

  In March 2016, Glamour digitized this experience.

</p>

<h3>What they did</h3>

<p>

  To make the most of <em>GLAMOUR Shopping-Week</em>, Cond&eacute; Nast relaunched the

  <a class="external-link"

  href="https://play.google.com/store/apps/details?id=de.condenast.glamourde&e=-EnableAppDetailsPageRedesign">

  GLAMOUR app</a> with a more appealing design and an improved user experience:

<ul>

  <li>The main features updated for the shopping week included a shop finder, online offers, and

      a digital shopping card.</li>

  <li>The current e-paper magazine was made available through the app and sold via Google Play

      Billing.</li>

  <li>They offered readers the in-app purchase of digital shopping cards and activation codes

      through Google Play Billing. Readers can activate digital shopping cards via in-app

      purchases or with the print shopping card activation code.</li>

  <li>The online and offline shopping experience was also supported by online shopping discount

      codes in the app or offline through the shop finder.</li>

</ul>

</p>

<h3>Results</h3>

<p>

  The offline and online combination resulted in positive engagement both in terms of app

  installs and sales:

<ul>

  <li>There were 130,000 new app downloads, and 100,000 users enabled location access to use

      the shop finder.</li>

  <li><strong>Sessions increased by 140%</strong> compared to previous weeks. Session length

      doubled and <strong>the number of active users grew by five times</strong>.</li>

  <li>12,000 in-app purchases were generated, increasing general e-paper sales by six times,

      which resulted in <strong>an increase in total magazine circulation</strong>.</li>

  <li>The digital shopping card was shown more than 200,000 times to redeem offers in shops.</li>

</ul>

</p>

<h3>Get started</h3>

<p>

  Find out more about

  <a href="https://developer.android.com/google/play/billing/billing_overview.html">

  in-app purchases</a>.

</p>

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page.title=The Economist Espresso Increases Ratings by Launching Rating Requests

page.metaDescription=The Economist improves ratings through user participation.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/economist-espresso.png

page.timestamp=null

@jd:body

<h3>Background</h3>

<div class="figure">

  <img src="{@docRoot}images/distribute/stories/economist-espresso-icon.png" />

</div>

<p>

  <a class="external-link" href="https://play.google.com/store/apps/details?id=uk.co.economist">

  The Economist</a> launched the

  <a class="external-link" href="https://play.google.com/store/apps/details?id=com.economist.darwin">

  Espresso</a> app in November 2014. Espresso offers a morning briefing from the editors of The

  Economist, six days a week. Delivered to readers’ mobile phones first thing in the morning, it

  provides an overview of the global agenda for the coming day. It informs readers about what to

  look out for in business, finance, and politics, and most importantly, what to make of it.

</p>

<p>

  While the app received a lot of positive feedback from users on traditional customer support

  channels, it received less feedback through direct app reviews. The Economist decided to run

  tests to increase app reviews, resulting in improved ratings.

<h3>What they did</h3>

<p>

  In April 2016, The Economist began testing to determine if asking for reviews would improve

  user participation. They introduced rating requests into the app whereby users received a

  notification asking them to rate the app while using it.

</p>

<p>

  They prompted only users who had fully experienced the app, notifying those who had read more

  than 25 articles after using it for more than a week. The prompt text was branded:

  <em>Are you enjoying the Economist Espresso?</em> Upon clicking <em>yes</em>, the user was

  taken to the Google Play store to review and rate the app.

<h3>Results</h3>

<p>

  By capturing readers’ feedback in the Play store, The Economist was able to share the goodwill

  and positive sentiment, <strong>further increasing its star rating and the number of app

  installs</strong>.

</p>

<p>

  After just one week following the launch of rating requests, The Espresso app's star rating

  increased by 5%, with <strong>the average number of ratings received growing 40 times</strong>.

</p>

<h3>Get started</h3>

<p>

  Find out more about

  <a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/138230">

  ratings and reviews</a>.

</p>

<p>

  Get best practices for news publishers in

  <a class="external-link" href="https://play.google.com/store/books/details/Google_Inc_The_News_Publisher_Playbook_for_Android?id=O7T3CwAAQBAJ&hl=en_GB&e=-EnableAppDetailsPageRedesign">

  The News Publisher Playbook (for Android development)</a>.

</p>

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page.title=Expressen Sport App Improves Content Engagement with New Onboarding and Navigation

page.metaDescription=Expressen enhances their Sport app.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/expressen-sport.png

page.timestamp=null

@jd:body

<h3>Background</h3>

<div class="figure">

  <img src="{@docRoot}images/distribute/stories/expressen-icon.png" />

</div>

<p>

  In January 2016,

  <a class="external-link" href="https://play.google.com/store/apps/details?id=se.expressen.launcher&hl=en">

  Expressen</a> launched a new sports app to reach sports enthusiasts directly

  and to better optimize the app for sports content. They decided to analyze

  users' behavior by looking at user paths in existing sports content,

  combined with user research and testing various prototypes with real users.

  They found that readers have different needs and preferences. For example,

  some people like a specific sport, league, or player that others have no

  interest in. Following these results, they integrated two main changes to

  increase appeal to different types of readers.

</p>

<h3>What they did</h3>

<p>

  Expressen introduced a new onboarding flow that allows users to select the

  type of push notifications they want to subscribe to. They also implemented

  contextual navigation where the top header navigational links change,

  showing the most relevant links to the reader at that moment in time. For

  example, if you're reading about football, relevant links about that sport

  are displayed.

</p>

<h3>Results</h3>

<p>

  After the new release of the app, <strong>results showed a higher opt-in

  rate for push notifications in the Sport app (+16.9%)</strong> compared to

  their main app, and content consumption increased +7% for page views and

  +8.3% for video views.

</p>

<h3>Get started</h3>

<p>

  Learn more about the

  <a href="https://developer.android.com/training/tv/playback/onboarding.html?hl=mk">

  user onboarding flow</a> and find out how to

  <a href="https://developer.android.com/design/patterns/navigation.html">

  implement contextual navigation</a>.

</p>

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page.title=Lifesum Doubles Retention of Google Fit Users Following Integration on Android

page.metaDescription=Lifesum integrates Google Fit into their app.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/lifesum.png

page.timestamp=null

@jd:body

<h3>Background</h3>

<div class="figure">

  <img src="{@docRoot}images/distribute/stories/lifesum-icon.png" />

</div>

<p>

  <a class="external-link" href="https://play.google.com/store/apps/details?id=com.sillens.shapeupclub">

  Lifesum</a> is a health and fitness app from Sweden that was launched on Android in 2012.

  Since then, the app has had more than five million installs on Android, and Lifesum collaborated

  with Google for the launch of <a class="external-link" href="http://www.google.com/fit/">

  Google Fit</a> in 2014. Google Fit soon became a key component of user activity outside the

  app and has enabled Lifesum to scale partner integrations, accelerate development cycle, and

  increase user satisfaction and engagement.

</p>

<h3>What they did</h3>

<p>

  Lifesum integrated Google Fit APIs to gather more insightful data, leading to a shift in

  focus from simply gathering large amounts of user data to actual analysis of it. Google Fit has

  also made direct integrations with partners much easier to scale and sometimes even

  unnecessary, and has largely reduced app development time. Lifesum used findings from the

  integration to launch their second app, <em>Movesum</em>, a step-counter app that imports steps

  and calories and displays the information in a fun way. Thanks to the integration, the app was

  developed in just two weeks.

</p>

<h3>Results</h3>

<p>

  Lifesum’s users now actively request integration with Google Fit, resulting in an improvement

  in the app's ratings and reviews on the Google Play store. Engagement is also much higher for

  Google Fit-connected users, whose <strong>retention rate is twice that of other Android

  users</strong>. User retention on Android is 5-10% better than on other platforms.

</p>

<p>

  Joakim Hammer, Android developer at Lifesum, says "Google Fit is our infrastructure for

  integrating with other apps. It's great for the user as it increases the trustworthiness of the

  data. Personally, it’s been a great experience leading the integration. The implementation was

  fast and easy, and it has helped us with everything from product development and user

  engagement, to partnerships."

</p>

<h3>Get started</h3>

<p>

  Find out more about <a class="external-link" href="https://developers.google.com/fit/">

  The Google Fit SDK</a>.

</p>

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