am db49d317: Merge "Doc change: add mention of localized promo graphics." into jb-mr1-dev

automatic updates of your app, so that your updates are delivered and installed

as soon as you publish them.</p>

<h2>Reaching the customers you want</h2>

<h2 id="targeting">Reaching the customers you want</h2>

<p>Google Play does more than connect your app with users&mdash;it helps you

reach the broadest possible distribution across the Android ecosystem, while

<p>When users visit the store, Google Play makes sure that they are in one of

your targeted countries before downloading your app. You can change your country

and carrier targeting at any time just by saving changes in the Google Play

Android Developer Console</p>

Android Developer Console.</p>

<p>To help you market to users around the world, you

can <a href="{@docRoot}distribute/googleplay/publish/preparing.html#localize">localize

your store listing</a>, including app details and description,

promotional graphics, screenshots, and more.</p>

<div style="float:right;margin-left:18px;border:1px solid #DDD;margin:1.5em;">

<img src="{@docRoot}images/gp-supported-dev-requirements.png"

needs and start the work of localizing well in advance of your target

launch date.</p>

<p>There are at least two aspects of localization to consider:</p>

<p>There are at least three aspects of localization to consider:</p>

<ul>

<li>Localizing the strings, images, and other resources in your app</li>

<li>Localizing you app's store listing details on Google Play</li>

<li>Localizing your app's store listing details on Google Play</li>

<li>Localizing the app's graphic assets, screenshots, and videos that accompany your store listing.</li>

</ul>

<p>To get started localizing your app, work with your development team to extract

<p>To localize your store listing, first create and finalize your app title, description, 

and promotional text. Collect and send all of these for localization. You can optionally

translate the "Recent Changes" text for app updates as well.</p>

translate the "Recent Changes" text for app updates as well. Later you can add your localized

listing details in the Developer Console, or you can  choose to let Google Play auto-translate

your listing details into the languages you support.</p>

<p>A key part of making your app listing attractive to a global customer base is

creating localized versions of your promotional graphics, screenshots and

videos. For example, your app's feature graphic might include text that should

be translated, for maximum effectiveness. You can create different versions of

your promotional graphics for each language and upload them to the Developer

Console. If you offer a promotional video, you can create localized versions of

it and then add a link to the correct localized video for each language you

support.</p>

<p>When your translations are complete, move them into your app resources as needed and test

that they are loaded properly. Save your app's translated listing details for later,

</tr>

</table>

<h2 id="graphics">12. Prepare promotional graphics</h2>

<h2 id="graphics">12. Prepare promotional graphics, screenshots, and videos</h2>

<p>When you publish on Google Play, you can supply a variety of high-quality

graphic assets to showcase your app or brand. After you publish, these appear on

These graphic assets are key parts of a successful product details page that

attracts and engages users, so you should consider having a professional produce

them for you. Screen shots and videos are also very important, because they show

what your app looks like, how it's used or played, and what makes it different.

what your app looks like, how it's used or played, and what makes it different.</p>

<div class="sidebox-wrapper">

<div class="sidebox">

<h3>Localize your promotional graphics and videos<span class="new"> new!</span></h3>

<p>Google Play now lets you provide different promotional graphics for each

language you support. Localizing your graphics helps you reach your global

user base more effectively and is highly recommended.</p>

</div>

</div>

<p>All of your graphic assets should be designed so that they are easy to see

and highlight your app or brand in a colorful, interesting way. The assets

should reference the same logo and icon as users will actually find in the All

fit in well with the graphic assets of other apps published by you, which will

be also be displayed to users on your product details page. </p>

<p>Because these assets are so important, you should get started on them well in

advance of your target publishing date. </p>

<p>To help you market your app more effectively to a global audience, Google

Play lets you create localized versions of your promotional graphics,

screenshots, and videos and upload them to the Developer Console. When a user

visits your app's store listing, Google Play displays the promotional graphic

and video that you've provided for the user's language.</p>

<p>To localize your promotional graphics, you can translate any embedded text, use

different imagery or presentation, or change your marketing approach to best address the needs

of users in specific languages. For example, if your feature or promotional graphic

includes and embedded product name or tag line, you can translate that text

and add it to a localized version of the promotional graphic.</p>

<p>Because your localized graphic assets and videos are so important, you should get

started on creating them and localizing them as needed, well in advance of your target

publishing date. </p>

<p class="note"><strong>Note:</strong> Localized promotional graphics and videos are supported

in the Developer Console Preview only.</p>

<table>

<tr>

<ul style="margin-top:-.5em;">

<li><strong><a href="http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=1078870">Graphic Assets for your Application

</a></strong> &mdash; Details about the graphic assets you need to upload before publishing.</li>

<li><strong><a href="http://android-developers.blogspot.com/b/post-preview?token=hbE_njsBAAA.dLFzPbe-VFYCS6R3xP16HQ.Z4XO2iUmCqyYpoFPQ4OhiQ&postId=687446965502713273&type=POST">Google Play Featured Image Guidelines

</a></strong> &mdash; Blog post that highlights key design considerations for your app's featured image.</li>

</ul>

</td>

</tr>

page, make sure that you can enter or upload it to the Developer Console, until 

the page is complete and ready for publishing. </p>

<p>After you've set your app's geographic targeting in the Developer Console,

remember to add your localized product details, promotional graphics, and so on, for all of the

languages that you support.</p>

<p>If your app is targeting tablet devices, make sure to include at least one screen

shot of the app running on a tablet, and highlight your app's support for tablets

in the app description, release notes, promotional campaigns, and elsewhere.</p>