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Commit 16d013b4 authored by Kevin Hufnagle's avatar Kevin Hufnagle
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docs: Edited "Promote with Ads" page; created "Nearby" feature page. 

The Nearby feature appears in the "Engage & retain" section of DAC.

Bug: 28436589
Change-Id: I2250ac79d1b568eaa535fcbe05187811c90b6ea3
parent 56f32483

docs/html/distribute/engage/_book.yaml

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@@ -31,3 +31,6 @@ toc: 




- title: Get Feedback with Beta Tests

- title: Get Feedback with Beta Tests

  path: /distribute/engage/beta.html

  path: /distribute/engage/beta.html



- title: Interact with Nearby Users

  path: /distribute/engage/nearby.html

docs/html/distribute/engage/engage_toc.cs

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@@ -66,6 +66,12 @@ 
        <span class="en">Get Feedback with Beta Tests</span></a>

        <span class="en">Get Feedback with Beta Tests</span></a>

    </div>

    </div>

  </li>

  </li>

  <li class="nav-section">

    <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs

        var:toroot?>distribute/engage/nearby.html">

        <span class="en">Interact with Nearby Users</span></a>

    </div>

  </li>

</ul>

</ul>





<script type="text/javascript">

<script type="text/javascript">

docs/html/distribute/engage/nearby.jd

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page.title=Interact with Nearby Users

page.metaDescription=Use the Nearby feature to interact with nearby people, devices, and beacons.

page.image=images/distribute/nearby_connections.png

page.tags="users, nearby, engage"

@jd:body



<p>Create experiences that seem magical for users who are in close proximity by using the unique

close-range and cross-platform capabilities of Nearby. Set up multiplayer games, ad-hoc groups,

sharing, or collaborative sessions so that your users can work or play together more easily when

they're close.</p>



<p>Learn more about <a href="https://developers.google.com/nearby/">how to add nearby interactions

to your app or game</a>.</p>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

      <h3>

        Messaging

      </h3>

      <img src="{@docRoot}images/distribute/nearby_messaging.png">

      <p class="figure-caption">

        Find nearby devices and share messages to enable rich interactions and collaboration

        among users.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        Connections

      </h3>

      <img src="{@docRoot}images/distribute/nearby_connections.png">

      <p class="figure-caption">

        Discover other local devices and create connections that enable real-time, cross-device

        experiences.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        Beacons

      </h3>

      <img src="{@docRoot}images/distribute/nearby_beacons.png">

      <p class="figure-caption">

        Receive messages from beacons using

        <a href="https://developers.google.com/beacons/eddystone">Eddystone</a> and add context to

        location-based apps and games.

      </p>

    </div>

  </div>

</div>



<p class="note"><strong>Note:</strong> Nearby uses Bluetooth 2.0, Bluetooth 4.0, Wi-Fi, and an

ultrasonic modem to function over distances of up to 100 feet.</p>



<h2 id="best-practices">Best practices</h2>



<p>The following list contains some helpful tips and best practices that will help you set up

and use Nearby effectively:



<ul>

  <li>Use Nearby features sparingly and only when they're needed because they can consume battery

  life quickly (up to 3.5 times faster than normal).

  </li>



  <li>Invoke Nearby explicitly with a button, switch, or special screen, and provide a visual

  indication when the features are actively sending or receiving content.

  </li>



  <li>Ensure that users are aware of the data that is made visible by Nearby before

  they start using the features.

  </li>



  <li>Stop any publish or subscribe operations when the user exits the app or stops the

  activity that requires Nearby.

  </li>



  <li>Use the <em>earshot</em> option, which uses only the ultrasonic modem to send and receive

  messages, to limit the range of Nearby messages to about five feet when privacy is important.

  </li>



  <li>Accelerate the exchange of messages (when appropriate) by making one device the publisher

  only, and all other devices subscribers.

  </li>

</ul>



<h2 id="related-resources">Related resources</h2>



<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/users/nearby"

  data-sortOrder="-timestamp"

  data-cardSizes="9x3"

  data-maxResults="6"></div>

docs/html/distribute/users/promote-with-ads.jd

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@@ -6,20 +6,27 @@ page.tags="users, ads, adwords" 




<p>Users have a huge amount of choice when it comes to which apps they install and

<p>Users have a huge amount of choice when it comes to which apps they install and

use, so it’s important to actively find new ways to promote your app and drive

use, so it’s important to actively find new ways to promote your app and drive

ongoing engagement. AdWords is a powerful and effective way to do both.</p>

ongoing engagement. AdWords campaigns, which you create in the

<a href="http://play.google.com/apps/publish">Google Play Developer Console</a>,

are a powerful and effective way to do both.</p>









<h2 id=drive_installs>Drive installs</h2>

<h2 id="drive_installs">Drive installs with universal app campaigns</h2>





<p><a href="http://adwords.google.com">AdWords</a> promotes your app to interested

<p><a href="http://adwords.google.com">AdWords</a> is a powerful way to scale

users where they spend time on phones and

app promotion across Google networks and find customers who are most likely to

tablets – with app install ads on Google Search, YouTube, Gmail, and within

install your app. AdWords promotes your app to interested users where they spend

apps and across the web on  the Google Display Network. AdWords is a powerful

time on phones and tablets – with app install ads on Google Play, Google Search,

way to scale app promotion across Google networks and find customers that are

YouTube, Gmail, and within apps and across the web.</p>

most likely to install your app. </p>





<p><a href="https://support.google.com/adwords/answer/6032059">Get started with AdWords

<p>By creating a <em>universal app camapign</em>, you can reach all of these

app install ads</a>.</p>

networks. This type of campaign allocates ads, bids, and budgets automatically,

making it easier to improve install volume for your app.</p>



<p>To learn more about creating universal ad campaigns, read the article about

<a class="external-link" href="https://support.google.com/googleplay/android-developer/answer/6262700">creating

an AdWords campaign for your app</a> in the Google Play Developer Console Help

Center.</p>





<div class="wrap">

<div class="wrap">

  <div class="cols" style="margin-top:1em;">

  <div class="cols" style="margin-top:1em;">
@@ -27,18 +34,16 @@ app install ads</a>.</p> 
      <h3>

      <h3>

        From Google Play

        From Google Play

      </h3>

      </h3>

      <img src="/images/distribute/promote_ads_play.png">

      <img src="{@docRoot}images/distribute/promote_ads_play.png">

      <p class="figure-caption">

      <p class="figure-caption">

        Promote your app on Google Play when users are searching and browsing

        Reach users as they search for apps and games on Google Play.

        for apps.

      </p>

      </p>

    </div>

    </div>



    <div class="col-4of12">

    <div class="col-4of12">

      <h3>

      <h3>

        From search

        From Google Search

      </h3>

      </h3>

      <img src="/images/distribute/promote_ads_search.png">

      <img src="{@docRoot}images/distribute/promote_ads_search.png">

      <p class="figure-caption">

      <p class="figure-caption">

        Connect with users as they search for content and services provided by

        Connect with users as they search for content and services provided by

        your app.

        your app.
@@ -49,47 +54,32 @@ app install ads</a>.</p> 
      <h3>

      <h3>

        From YouTube

        From YouTube

      </h3>

      </h3>

      <img src="/images/distribute/promote_ads_youtube.png">

      <img src="{@docRoot}images/distribute/promote_ads_youtube.png">

      <p class="figure-caption">

      <p class="figure-caption">

        Promote your app when users are watching related videos.

        Promote your app when users are watching related videos.

      </p>

      </p>

    </div>

    </div>

  </div>

</div>





<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

    <div class="col-4of12">

      <h3>

      <h3>

        From apps

        From apps

      </h3>

      </h3>

      <img src="/images/distribute/promote_ads_apps.png">

      <img src="{@docRoot}images/distribute/promote_ads_apps.png">

      <p class="figure-caption">

      <p class="figure-caption">

        Reach users while they’re engaged with apps and games across the AdMob

        Reach users while they’re engaged with apps and games across the AdMob

        network.

        network.

      </p>

      </p>

    </div>

    </div>



    <div class="col-4of12">

    <div class="col-4of12">

      <h3>

      <h3>

        From the web

        From the web

      </h3>

      </h3>

      <img src="/images/distribute/promote_ads_web.png">

      <img src="{@docRoot}images/distribute/promote_ads_web.png">

      <p class="figure-caption">

      <p class="figure-caption">

        Reach users while they’re engaged with websites across the Google

        Reach users while they’re engaged with websites across the Google

        Display Network.

        Display Network.

      </p>

      </p>

    </div>

    </div>



    <div class="col-4of12">

      <h3>

        From Gmail

      </h3>

      <img src="/images/distribute/promote_ads_gmail.png">

      <p class="figure-caption">

        Promote your app while users communicate and get things done in Gmail.

      </p>

    </div>

  </div>

  </div>

</div>

</div>
@@ -130,77 +120,7 @@ app install ads</a>.</p> 
  </li>

  </li>

</ul>

</ul>





<h2 id="engage_with_users">

<h2 id="related-resources">Related resources</h2>

  Engage with users

</h2>



<p>

  Getting a user to install an app is one thing, but you'll also want them to

  open it regularly. AdWords offers app re-engagement tools to help your app

  stay in mind with users who’ve already installed it on their phone. AdWords

  can remind them of key features and encourage them to try your app again, or

  help them complete an activity they didn't know your app could handle.

</p>



<div class="wrap">

  <div class="cols" style="margin-top:1em;">

    <div class="col-4of12">

      <h3>

        From search

      </h3>

      <img src="/images/distribute/promote_ads.png">

      <p class="figure-caption">

        Add deep links to your app, then bring users straight to relevant app

        content when they’re searching.

      </p>

    </div>



    <div class="col-4of12">

      <h3>

        From apps

      </h3>

      <img src="/images/distribute/promote_ads_inapp.png">

      <p class="figure-caption">

        Use remarketing and deep links to bring users to just the right place

        in your app to re-engage and convert, from other apps and games they

        love.

      </p>

    </div>

  </div>

</div>



<h3>

  Tips

</h3>



<ul>

  <li>Track what users do in your app after they’ve clicked an ad, by

  installing the AdWords <a href=

  "https://developers.google.com/app-conversion-tracking/">conversion tracking

  SDK</a>.

  </li>



  <li>Advertise a compelling reason for users to re-engage with your app (such

  as a reminder or a special offer).

  </li>



  <li>

    <a href="https://developers.google.com/app-indexing/webmasters/app">Add

    deep links</a> to your app that’ll take users directly to the parts of your

    app that will be most relevant and interesting to them, where they can

    easily take action.

  </li>



  <li>Re-engage your app users across the display network with remarketing

  lists and search with keywords.

  </li>



  <li>Use remarketing lists to target high value users so that you can drive

  more conversions in your app.

  </li>

</ul>



<h2 id="related-resources">Related Resources</h2>





<div class="resource-widget resource-flow-layout col-13"

<div class="resource-widget resource-flow-layout col-13"

  data-query="collection:distribute/users/promotewithads"

  data-query="collection:distribute/users/promotewithads"

docs/html/images/distribute/nearby_beacons.png

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