am ee8f2a64: Merge "Doc change: Update Play for Edu docs for full launch." into klp-docs

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<div class="layout-content-col span-6" style="float:right;">

  <video poster="{@docRoot}design/media/touch_feedback_thumb.png" class="play-on-hover" width="270" autoplay style="border:1px solid #ddd;">

  <video  class="play-on-hover" width="268" height="442" autoplay style="border:1px solid #ddd;background-color:#f9f9f9;" poster="">

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      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/about.html">About</a></li>

      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/start.html">Get Started</a></li>

      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/guidelines.html">Guidelines</a></li>

      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/faq.html">FAQ</a></li>

      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/contact.html">Sign Up</a></li>

    </ul>  

  </li>

            style="display: block;text-align: right;">SIGN UP</a></div>

    <div style="float:right;margin:0px 0px 24px 44px;">

  <img src="{@docRoot}images/gp-edu-knum-landscape.png" style="width:420px" alt="" />

  <img src="{@docRoot}images/gp-edu-apps-n7.jpg" style="width:420px" alt="" />

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<p>Introducing Google Play for Education, the online destination where schools

can find the right tablet content and tools for their students and teachers.</p>

<p>With easy bulk ordering for groups, schools will be able to purchase and

instantly distribute apps, videos, and books right to their students’

<p>With easy bulk ordering for groups, schools can purchase and

instantly distribute your apps, and videos right to their students’

devices.</p>

<p>The Google Play team looks forward to seeing you create first class content

that will help schools. We want to help you create innovative educational apps,

without having to knock on school doors to reach teachers and students.</p>

<p>Google Play for Education can help your innovative educational apps

gain visibility with the right audiences, without having to knock on school doors. </p>

<p><a class="landing-page-link" style="text-align:right;" href="#video">Watch a Video</a></p>

<h4>Get discovered</h4>

<p>With Google Play for Education, teachers and administrators will be able to

<p>With Google Play for Education, teachers and administrators can

browse content by curriculum, grade, and standard — discovering the right

content at the right time for their students. If your app offers an exciting new

way to learn sixth grade algebra, we'll make it easy for math educators to find,

purchase, and distribute your app to their classes.</p>

content for their students. If your app offers an exciting new

way to learn sixth grade algebra, math educators will be able to find,

purchase, and distribute your app to their classes in a few clicks.</p>

<h4>Reach more schools and students</h4>

<p>Google has built a strong network of K-12 schools who are already using

Google Apps for Education and other Google services. These schools are excited

and looking forward to bringing your apps and content into their classrooms with

Nexus tablets.</p>

<p>Over 30 million students, faculty, and staff are already using

Google Apps for Education and other Google services. Many of these schools are

excited to take advantage of tablets with Google Play for Education and they

look to bringing your apps into their classrooms,

especially apps using Google sign-on.</p>

<h4>Monetize effectively</h4>

<p>With the wide launch of Google Play for Education later this year, educators

will be able to make high-volume purchases using standard institutional payment

mechanisms and distribute them to the students they want — whether it is a

class of 30 or a district of 30,000.</p>

<p>With Google Play for Education, educators are able to make high-volume purchases

using standard institutional payment mechanisms and distribute them to the students

they want &mdash; whether it is a class of 20 or a district of 20,000.</p>

<code></code>

  </div>

  <div class="col-6 normal-links">

    <h3 style="clear:left">For Educators</h3>

    <h4>Android tablets in the classroom</h4>

    <p>Google Play for Education brings the innovation of Android technology

into classrooms. Educators can set up and deploy large numbers of devices in

into classrooms. School districts can set up and deploy large numbers of devices in

just minutes or hours rather than days.</p>

    <h4>Curriculum-based discovery</h4>

    <p>Powerful browsing tools let educators quickly discover apps, books,

    <p>Powerful browsing tools let educators quickly discover apps,

videos, and other content—with many recommended by teachers and

categorized according to familiar Core Curriculum standards.  

<p>We're looking forward to improving how students learn in the classroom as we

bring your first-class educational content into schools across the United

States, and to a broader international audience in the future. We'll soon share

more information about Google Play for Education and our services that will help

teachers and administrators buy, deploy, and use apps. </p>

States, and to a broader international audience in the future. </p>

<div class="vspace size-1">

   

    <p>

If you're a school or system interested in tablets and Google Play for Education,

complete the expression of interest form at <a href="http://www.google.com/edu/android">www.google.com/edu/android</a>.

We'll be in touch later in the year as the program launches widely to schools.

  </p><a href="http://www.google.com/edu/android">School Interest Form »</a>

  </div>

</div>

page.title=Google Play for Education FAQ

page.metaDescription=Questions and answers about Google Play for Education.

excludeFromSuggestions=true

@jd:body

     <div style="position:absolute;margin-left: 636px;

            margin-top:-76px;color:#777;">If you're interested<br>

            <a href="{@docRoot}distribute/googleplay/edu/contact.html"

            class="go-link"

            style="display: block;text-align: right;">SIGN UP</a></div>

    <style>

  dt {

    font-weight:bold;

  }

  </style>

<div id="qv-wrapper">

<ol id="qv">

<h2>In this document</h2>

<ol>

  <li><a href="#business">Business Model</a></li>

  <li><a href="#free_trials">Free Trials</a></li>

  <li><a href="#discovery">Discovery</a></li>

  <li><a href="#reviews">App Review Process</a></li>

  <li><a href="#features">App Features</a></li>

  <li><a href="#marketing">Marketing and ROI</a></li>

  <li><a href="#devices">Devices</a></li>

  <li><a href="#accounts">Accounts</a></li>

</ol>

</div>

<p>

  The sections below provide more information about Google Play for Education

  and answer common questions that you might have about it.

</p>

<h2 id="business">Business Model and Monetization</h2>

<dl>

  <dt>

    What is Google Play for Education?

  </dt>

  <dd>

    Google Play for Education is a new online destination designed for schools.

    Teachers can discover educational apps, books, and videos to meet the needs

    of a single student, a classroom, or a whole district. Educators can browse

    apps by grade, subject, keyword, or standard including common core.

    Purchasing is done via PO with no credit card required. Apps are

    distributed to tablets instantly via the cloud.

  </dd>

  <dt>

    Is Google Play for Education primarily for students or educators?

  </dt>

  <dd>

    The store on Google Play for Education is for educators, but its content is

    for both educators and students. Teachers and administrators have the

    ability to make purchases and control who within their school has access to

    the purchase flows.

  </dd>

  <dt>

    Will Google Play for Education support subscription purchases?

  </dt>

  <dd>

    Currently, Google Play for Education supports one-time purchases. We are

    investigating additional purchase mechanisms to enable more flexible

    pricing models for developers and schools.

  </dd>

  <dt>

    Why is it recommended to disable in-app purchases?

  </dt>

  <dd>

    In-app purchase is currently not supported with Google Play for Education,

    and a student device will block the Play transaction if a student attempts

    to make an in-app purchase. To avoid student confusion in the classroom,

    also recommend not including any in-app purchase buttons and other UI in

    your application. We are investigating additional purchase mechanisms to

    enable more flexible pricing models for developers and schools.

  </dd>

  <dt>

    Is Google Play for Education restricted so only its users can purchase from

    the Google Play for Education? Or will anyone be able to purchase from it?

  </dt>

  <dd>

    Currently, only schools that are signed up for Google Play for Education

    can make purchases on it.

  </dd>

  <dt>

    Is there a way to differentiate an app's pricing between Google Play for

    Education and Google Play?

  </dt>

  <dd>

    For each app that you publish, you can set a single price that applies to

    both Google Play and Google Play for Education &mdash. You can’t set a

    different price for a given app (based on a single package name) in Google

    Play for Education.

  </dd>

</dl>

<h2 id="free_trials">Free Trials</h2>

<dl>

  <dt>

    Can I offer free trials through Google Play for Education?

  </dt>

  <dd>

    Google Play for Education doesn't currently support free trials. If you

    want, you can offer a free version of your app with limited functionality

    in Google Play for Education, but that app would need to be separate from

    your paid app and be reviewed separately for educational content.

  </dd>

  <dt>

    Can I offer a free trial through Google Play's "In-app Subscriptions with

    Free Trials" feature?

  </dt>

  <dd>

    Google Play for Education does not currently support In-app Billing or

    In-app Subscriptions with free trials.

  </dd>

</dl>

<h2 id="discovery">Discovery</h2>

<dl>

  <dt>

    What are the categories in Google Play for Education?

  </dt>

  <dd>

    Google Play for Education includes categories for all grade levels from

    Kindergarten to 12 and the following subjects: English Language Arts, World

    Languages, Mathematics, Science, Social Science, Elective, OER (Open

    Education Resources), and Tools.

  </dd>

  <dt>

    I created an app specifically for Google Play for Education and do not want

    it to show up in Google Play. Is this possible?

  </dt>

  <dd>

    Currently, it is not possible to publish an app Google Play for Education

    and make it unavailable on Google Play.

  </dd>

  <dt>

    If my app offers content for every level of education, how will it fit the

    common-core standard filters?

  </dt>

  <dd>

    If your app applies to multiple levels of education, then the app will show

    up filtered results for in multiple levels.

  </dd>

</dl>

<h2 id="reviews">App Review Process</h2>

<dl>

  <dt>

    How are apps being reviewed? By whom and with what criteria?

  </dt>

  <dd>

    Apps are being reviewed by a third party network of educators. These

    educators assign the appropriate subject, grade, and common core standards

    metadata, as well as evaluating whether the app meets the Google Play for

    Education <a href=

    "{@docRoot}distribute/googleplay/edu/guidelines.html">criteria for

    classroom use</a>. You can learn more about the submission process and

    criteria at <a href=

    "http://developer.android.com/edu">developer.android.com/edu</a>.

  </dd>

  <dt>

    How do I update my apps in Google Play for Education?

  </dt>

  <dd>

    Developers can update their apps on Google Play for Education in the same

    manner that they do for Google Play. App updates will not be reviewed prior

    to being made available through Play for Education. However, we will

    periodically review updated apps for quality.

  </dd>

  <dt>

    Does the app maturity rating reflect solely what a user can do within my

    Android app, or does the web version of my app influence the rating as

    well?

  </dt>

  <dd>

    The maturity rating that you set for your Android app refers only to the

    content displayed in that application.

  </dd>

</dl>

<h2 id="features">App Features</h2>

<dl>

  <dt>

    Do I need separate builds of my phone and tablet apps for Google Play for

    Education, or is it the exact same app that lives on Google Play?

  </dt>

  <dd>

    We recommend you create one app and use it in both Google Play and Google

    Play for Education.

  </dd>

  <dt>

    What is the best way to get students’ work within apps sent back to their

    teachers?

  </dt>

  <dd>

    Many teachers have mentioned that the way apps treat this now is via an

    email from a third party, which is not optimal for schools. As many schools

    use Google Apps for Education, consider integrating your app with Google

    Drive using the SDK which can be found here: <a class="external-link" href=

    "https://developers.google.com/drive/about-sdk">developers.google.com/drive/about-sdk</a>.

  </dd>

  <dt>

    How can developers test the teacher experience in Google Play for

    Education? Is there a way to get an account to test it?

  </dt>

  <dd>

    Currently, we are unable to provide developers with a test account to test

    the Google Play for Education user experience. We are investigating ways to

    allow developers to simulate the environment.

  </dd>

  <dt>

    If I already have an app in the Chrome Apps Pack will I get some help

    migrating this to Android?

  </dt>

  <dd>

    If you’d like to reach users of Nexus tablets for schools we encourage you

    to build a native app for the optimal user experience. Considerations for

    building your app and instructions for registering it can be found at

    <a href="http://developer.android.com/edu">developer.android.com/edu</a>.

  </dd>

</dl>

<h2 id="marketing">Marketing and ROI</h2>

<dl>

  <dt>

    What are you doing to promote these apps to educators?

  </dt>

  <dd>

    Google Play for Education is an extension of Google Play targeting schools

    and making discovery easier for educational apps. It helps your apps gain

    visibility with the right audiences, without having to knock on school

    doors. We are constantly referring to the highest quality apps in our

    educator outreach. We have also developed a series of collections to help

    educators quickly browse apps for the most common use cases.

  </dd>

  <dt>

    How many installs have similar apps had on Play? How much can I expect to

    make if I do an ROI analysis?

  </dt>

  <dd>

    While we cannot disclose specific numbers, Google Play app listings provide

    app download ranges for all apps.

  </dd>

  <dt>

    What is the seasonality like for the education market? What are the key

    timing considerations for app developers?

  </dt>

  <dd>

    In the United States, school districts’ budget decisions go through a

    planning phase in the Spring with budgets being released on July 1. We have

    observed high purchase-volumes in the second quarter of the calendar year,

    using up end-of-year budgets. New budget purchases begin in the third

    quarter of the calendar year.

  </dd>

  <dt>

    Is there a way to offer a special deal, such as a discount, only on Google

    Play for Education and not on Google Play?

  </dt>

  <dd>

    No, this is not possible. Pricing, including special offers, must be the

    same between Google Play for Education and Google Play.

  </dd>

</dl>

<h2 id="devices">Devices</h2>

<dl>

  <dt>

    Which devices are available in the program? Will more be available?

  </dt>

  <dd>

    Nexus 7 is available for shipment now, and the Asus Transformer will be

    available in early 2014. We look forward to welcoming more Android devices

    into the Google in Education family soon.

  </dd>

  <dt>

    Can the devices be shared among many students?

  </dt>

  <dd>

    No. Currently, this program is for one-to-one usage. Each student can login

    to one specific tablet that is allocated to them.

  </dd>

</dl>

<h2 id="accounts">

  Accounts

</h2>

<dl>

  <dt>

    Will an app know whether a user is a teacher or student?

  </dt>

  <dd>

    No, the app has no mechanism for knowing if it is running on a teacher’s

    device or a student’s device. We recommend developers use their own user

    database to enable this feature, where logins can be based on Google

    Account information.

  </dd>

  <dt>

    What log-in method do you recommend for an app on Google Play for

    Education?

  </dt>

  <dd>

    One of the key pieces of feedback we have heard multiple times from various

    schools is that they prefer apps that offer Google Single Sign-on, so that

    teachers and students do not need to remember multiple log-in credentials.

    As schools in the program use Google Accounts and Google Apps for

    Education, offering Google Single Sign-on is ideal.

  </dd>

</dl>

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