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Commit 0c74fc28 authored by Dirk Dougherty's avatar Dirk Dougherty Committed by Android Git Automerger
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am 234101a4: Merge "Doc change: add tablet success story and fix a few issues." into jb-mr2-docs

* commit '234101a4':
  Doc change: add tablet success story and fix a few issues.
parents a3da7e4e 234101a4
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@@ -102,7 +102,7 @@ going back to our other titles, adding the features to them as well."</p>
  width: 78px;
  float: left;
  margin: 12px 20px 30px 20px;"
  src="//lh5.ggpht.com/l20dR2HYLV8vECoC35q_0NdfaAGTe4lZIFy_wCJRDqZjeQqSgneLRpXi3qOnnCaLXA=w124">
  src="//lh4.ggpht.com/Q7mQJsdhulW4_s039R9aaRhQkGnyzLkhF00j5EnyhHOivijnyi7P7b5A8qG0xk1r-jQ=w124">
          
<div style="list-style: none;height:100%;
  float: right;
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@@ -17,7 +17,90 @@ offering. </p>
expand their offering to include Android tablets.</p>


<div style="margin-bottom:2em;"><!-- START STORY -->
<div style="margin-bottom:2em;" id="rememberthemilk"><!-- START STORY -->

<h3>Remember The Milk: Lifting installs with tablet design</h3>

  <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px;
            -moz-border-radius: 5px;
            border-radius: 5px height:78px;
            width: 78px;
            float: left;
            margin: 12px 20px 9px 20px;" src=
            "//lh3.ggpht.com/xmnal18taauP2mjQFEhr1PhcItQ_W32IRuaD86IoL2U_4E-mfeKiliKtkISgOuA6Ln9n=w124">
          
  <div style="list-style: none;height:100%;
  float: right;
  border-top: 1px solid #9C0;
  width: 220px;
  margin: 4px 20px;padding: .5em;">
  

    <h5>About the app</h5> 
    
    
    <ul>
      <li><a href="//play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">Remember The Milk</a></li>
      <li>A feature-packed to-do list app; never forget the milk (or anything else) again</li>
    </ul>

    <h5>Tablet Results</h5> 

    <ul>
      <li>83% jump in tablet installs following update </li>
      <li>Nexus 7 is most popular Android device for app </li>
      <li>Single APK for phones and tablets</li>
      </ul>
    
    <div style="padding:.5em 0 0 1em;">
      <a href="//play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">
        <img alt="Android app on Google Play"
         src="//developer.android.com/images/brand/en_generic_rgb_wo_45.png" />
      </a>
      
    </div>
  </div>

  <div style="line-height:1.4em;">
    <p style="margin-top:0;margin-bottom:12px;">When the Android tablet guidelines
      came out in 2012, the team at Remember The Milk had already been thinking about
      a redesign for their <a href="//play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">feature-packed
      to-do list app</a>. Omar Kilani, Co-founder of Remember The Milk, explains how
      <a href="//blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">updating</a>
      their app to meet the tablet guidelines lead to an 83% jump in tablet installs: </p>

    <p>“We took this as an opportunity to think about how we were going to approach
      Android tablets differently from a user experience perspective. The guidelines
      were a helpful resource, and with the extra screen real estate tablets afford,
      users have the opportunity to see all of their data in context and drill down
      on more items. All of this is accomplished using a single APK on Play, even though
      the phone and tablet versions each capture completely different use cases for us.”</p>

    <p>“In the month after updating, we saw our tablet installs on Google Play jump 83%,
      and the Nexus 7 is now the most popular Android device amongst our users. For us,
      designing for tablets was an investment that has really paid off.”</p>

    <p>The team also came out with a number of other goodies &mdash; including a new set of
      widgets and richer notifications, and more ways to provide an immersive experience
      for their users.</p>
  </div>

  <div style="clear:both;margin-top:30px;width:auto;">
  
    <img src="{@docRoot}images/distribute/rememberthemilk.png">

    <div style="width:600px;margin-top:0px;padding:0 90px;">
      <p class="image-caption"><span style="font-weight:500;">Tablet redesign led to lift
      in installs</span>: Following the redesign of the Android app, in part to meet the tablet
      design criteria, Remember The Milk saw an 83% increase in tablet installs.</p>
    </div>

  </div>

</div> <!-- END STORY -->


<div style="margin-bottom:2em;" id="mint"><!-- START STORY -->

<h3>Mint: More screen real estate = more engagement</h3>

@@ -96,7 +179,7 @@ phone apps serve as great complements to each other."</p>

  <div style="clear:both;margin-top:40px;width:auto;">
  
    <a href=""><img src="{@docRoot}images/distribute/mint.png"></a>
    <img src="{@docRoot}images/distribute/mint.png">

    <div style="width:600px;margin-top:0px;padding:0 90px;">
      <p class="image-caption"><span style="font-weight:500;">Making the most of tablet screens</span>: Mint used the extra screen area on tablets to offer quick access to additional tools and information.</p>
@@ -184,7 +267,7 @@ longer and spend more while they’re there, you have a recipe for success.”</

  <div style="clear:both;margin-top:40px;width:auto;">
  
    <a href=""><img src="{@docRoot}images/distribute/tinyvillage.png"></a>
    <img src="{@docRoot}images/distribute/tinyvillage.png">

    <div style="width:600px;margin-top:0px;padding:0 90px;">
      <p class="image-caption"><span style="font-weight:500;">More monetization
@@ -268,7 +351,7 @@ tablets continues to pay off.”</p>

  <div style="clear:both;margin-top:40px;width:auto;">
  
    <a href=""><img src="{@docRoot}images/distribute/instapaper.png"></a>
    <img src="{@docRoot}images/distribute/instapaper.png">

    <div style="width:600px;margin-top:0px;padding:0 90px;">
      <p class="image-caption"><span style="font-weight:500;">Popular with
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@@ -553,7 +553,7 @@ android.content.Context#sendOrderedBroadcast sendOrderedBroadcast()},
or an explicit intent to a specific application component.</p>

<p>Note that ordered broadcasts can be “consumed” by a recipient, so they
may not be delivered to all applications.  If you are sending an intent that muse be delivered
may not be delivered to all applications.  If you are sending an intent that must be delivered
to a specific receiver, then you must use an explicit intent that declares the receiver
by nameintent.</p>