Merge \"docs: Added \"developer stories\" articles.\" into nyc-dev

      data-sortOrder="-timestamp"

      data-cardSizes="6x6"

      data-items-per-page="15"

      data-initial-results="3"></div>

      data-initial-results="6"></div>

</div></section>

 No newline at end of file

page.title=Aftenposten Improves Retention by Allowing Readers to Customize Notifications

page.metaDescription=Aftenposten upgraded their app and improved user retention.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/aftenposten.png

page.timestamp=1468270114

@jd:body

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/aftenposten-icon.png" height=

  "106">

</div>

<h3>

  Background

</h3>

<p>

  Aftenposten is one of the largest newspapers in Norway. Their <a class=

  "external-link" href=

  "https://play.google.com/store/apps/details?id=no.cita&e=-EnableAppDetailsPageRedesign">

  news app</a> was released on Android in 2013.

</p>

<p>

  Aftenposten found that sending too many notifications, with no user control

  over the default <em>on</em> setting or differentiation between general and

  breaking news, caused many people to uninstall their app. They changed the

  user controls for notifications and used the native Android share button in

  the app, <strong>which reduced user uninstalls</strong>.

</p>

<h3>

  What they did

</h3>

<p>

  Aftenposten created a new onboarding flow that explained what notifications

  were available, allowing readers to manage their preferences and customize up

  to three topics. They also changed their custom share icon for the native

  Android app.

</p>

<h3>

  Results

</h3>

<p>

  The results showed that with the new notifications management onboarding

  screen, <strong>uninstalls decreased by 9.2% over 60 days</strong>. And with

  the option to customize notifications, 51% of readers decided to keep two out

  of three topics turned on. This led to a <strong>28% decrease over 60 days in

  the number of users muting notifications completely</strong>. It also

  provided insight into users’ content preferences, with <em>Sport</em> being

  the least-favored notification.

</p>

<p>

  Aftenposten also increased share interactions by 17% just by replacing their

  custom share icon with the native Android share icon.

</p>

<p>

  Aftenposten commented that: <em>Many of our users who see the onboarding

  screen interact with it by turning off at least one notification topic. This

  means that users are accepting push from one or more topics, instead of

  turning it off completely. Moreover, readers are sharing more articles since

  we added the standard share Android icon.</em>

</p>

<h3>

  Get started

</h3>

<p>

  Find out more about best practices for <a href=

  "{@docRoot}design/patterns/notifications.html">Notifications</a> and <a href=

  "{@docRoot}training/building-content-sharing.html">Building Apps with Content

  Sharing</a>.

</p>

page.title=El Mundo Improves User Ratings and Engagement with Material Design

page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/el-mundo.png

page.timestamp=1468270112

@jd:body

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/el-mundo-icon.png" height=

  "113">

</div>

<h3>

  Background

</h3>

<p>

  <a class="external-link" href=

  "https://play.google.com/store/apps/details?id=com.gi.elmundo.main">El

  Mundo</a>, one of Spain’s largest newspapers, integrated material design

  principles into their app, which helped increase their Google Play Store

  rating and improve user engagement.

</p>

<h3>

  What they did

</h3>

<p>

  El Mundo decided to completely redesign their app to provide a higher quality

  user experience, making it easier for their readers to engage with news

  content. By implementing material design guidelines, they created a

  consistent look and feel throughout their app.

</p>

<p>

  After analyzing user comments, El Mundo discovered that readers considered

  their app to be complicated and out-of-date. Therefore, they decided to

  simplify the app’s functionality by removing features that were redundant.

  They also removed sections of their app that were less relevant to their

  readers, such as weather updates and movie trailers. Finally, they applied a

  brand new internal development framework that they now use consistently

  across all of their apps.

</p>

<h3>

  Results

</h3>

<p>

  Following the re-launch of their material design app, El Mundo saw a

  <strong>45% increase in the weekly install rate</strong>. Readers now spend

  more time in the app, with the average time spent in-app increasing from one

  to three minutes.

</p>

<p>

  Additionally, this redesign resulted in more readers providing positive

  feedback around the new experience, increasing the app rating in the Google

  Play store by 25.8%, from 3.1 to 3.9.

</p>

<h3>

  Get started

</h3>

<p>

  Learn how to integrate <a class="external-link" href=

  "https://material.google.com">Material Design</a> guidelines and follow

  <a class="external-link" href="https://design.google.com">design

  principles</a> for your app.

</p>

page.title=Segundamano Develops Android-First as Its Fastest Channel for Growth

page.metaDescription=Segundamano developed Android app to increase potential for growth.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/segundamano.png

page.timestamp=1468270110

@jd:body

<div class="figure" style="width:113px">

  <img src="{@docRoot}images/distribute/stories/segundamano-icon.png" height=

  "113">

</div>

<h3>

  Background

</h3>

<p>

  <a class="external-link" href=

  "https://play.google.com/store/apps/details?id=mx.segundamano.android">Segundamano</a>

  is a leading shopping application in Mexico for second-hand products. They

  started by placing classified ads in newspapers, progressed to desktop, and

  over the past year have seen significant growth in mobile, which now accounts

  for 70% of their business. They have also seen <strong>270% year-over-year

  growth on the Android platform alone</strong>.

</p>

<h3>

  What they did

</h3>

<p>

  Segundamano shifted focus to mobile with their Android app because of the

  high potential for growth. From July 2015 to January 2016, they saw an

  increase of 55% in the number of classified ads on Android, higher than any

  other platform. To leverage this momentum, Segundamano implemented two new

  features on Android: premium offers and push notifications. Segundamano also

  decided to implement material design in order to improve the in-app

  experience and streamline the sales process for users.

</p>

<h3>

  Results

</h3>

<p>

  Following Segundamano’s enhancements to the user experience, they've seen an

  increase in their star rating, a 4.7% lift in monthly active users, and a 7%

  increase in sales of premium listings. Additionally, year-to-date, their

  <strong>installs are over seven times higher on Android than on other

  platforms</strong>.

</p>

<h3>

  Get started

</h3>

<p>

  Learn more about simplifying your in-app experience with <a href=

  "{@docRoot}guide/topics/ui/notifiers/notifications.html">Notifications</a>

  and the <a href="{@docRoot}design/material/index.html">material design

  guidelines</a>.

</p>

 No newline at end of file

page.title=Tapps Games Increases Installs by More Than 20% with Store Listing Experiments

page.metaDescription=Tapps Games increased their use of store listing experiments in the Developer Console, with impressive results.

page.tags="developerstory", "apps", "googleplay"

page.image=images/cards/distribute/stories/tapps.png

page.timestamp=1468270108

@jd:body

<style type="text/css">

  span.positive{

    color:green;

    font-size: 125%;

    font-weight:bold;">

  }

  span.negative{

    color:red;

    font-size: 125%;

    font-weight:bold;">

  }

</style>

<div class="figure" style="width:215px">

  <img src="{@docRoot}images/distribute/stories/tapps-logo.png" height="65">

</div>

<h3>

  Background

</h3>

<p>

  <a class="external-link" href=

  "https://play.google.com/store/apps/dev?id=6615809648420562690">Tapps</a> is

  a mobile game publisher in São Paulo, Brazil. With a mission of <em>creating

  fun for everyone</em>, Tapps has a portfolio of over 200 titles on the Google

  Play Store, with roughly 70% of their installs coming from Android. Store

  listing experiments have provided invaluable metrics to help their growing

  team understand what makes the most effective product listings.

</p>

<h3>

  What they did

</h3>

<p>

  Tapps has increased their use of store listing experiments in the Developer

  Console. They recently expanded their marketing team to allocate greater time

  and designated resources to the Developer Console tools. <strong>"We can’t

  stress enough how much value the store listing experiments have brought us

  over the past months. Right now, our marketing team has a substantial time

  allocated to these tests every week,"</strong> said Felipe Watanabe, head of

  marketing at Tapps. With icons and screenshots, Tapps tested variations in

  color, character positioning, and the overall amount of graphic detail. In

  the description tests, they found that shorter messages with clear calls to

  action and appropriate language localizations were most successful.

</p>

<h3>

  Results

</h3>

<p>

  By frequently conducting store listing experiments, Tapps gained valuable

  insights that they have applied across their greater portfolio of games.

  Results showed that shortening messaging, using contrasting colors,

  reordering screenshots, and simplifying graphics often led to variant results

  representing an average increase in performance between 5% and 50%. After

  making changes based on the test results, Tapps saw <strong>install rates

  increase beyond 20-30%</strong>.

</p>

<h4>

  Screen tests

</h4>

<p>

  The following table compares the install rates for three apps based on

  changes to each app's screenshot.

</p>

<p class="table-caption">

  <strong>Table 1</strong>. Screen test results

</p>

<table>

  <tr>

    <th>

      Original

    </th>

    <th>

      Variant

    </th>

    <th>

      Variant results

    </th>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-3.png"

      width="240">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-3.png"

      width="240">

    </td>

    <td>

      <span class="positive">+25%</span>

    </td>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-1.png"

      width="240">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-1.png"

      width="240">

    </td>

    <td>

      <span class="positive">+17.1%</span>

    </td>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-orig-2.png"

      width="240">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-screen-var-2.png"

      width="240">

    </td>

    <td>

      <span class="positive">+7.4%</span>

    </td>

  </tr>

</table>

<h4>

  Icon tests

</h4>

<p>

  The following tables compare install rates for three apps based on changes

  to each app's icon.

</p>

<p class="table-caption">

  <strong>Table 2</strong>. Icon 1 test results

</p>

<table>

  <tr>

    <th>

      Original

    </th>

    <th>

      Variant 1

    </th>

    <th>

      Variant 2

    </th>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-1.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-1.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-1-2.png">

    </td>

  </tr>

  <tr>

    <td>

      ---

    </td>

    <td>

      <span class="negative">-29.6%</span>

    </td>

    <td>

      <span class="positive">+20.8%</span>

    </td>

  </tr>

</table>

<p class="table-caption">

  <strong>Table 3</strong>. Icon 2 test results

</p>

<table>

  <tr>

    <th>

      Original

    </th>

    <th>

      Variant 1

    </th>

    <th>

      Variant 2

    </th>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-2.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-2.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-2-2.png">

    </td>

  </tr>

  <tr>

    <td>

      ---

    </td>

    <td>

      <span class="positive">+5.1%</span>

    </td>

    <td>

      <span class="positive">+19.7%</span>

    </td>

  </tr>

</table>

<p class="table-caption">

  <strong>Table 4</strong>. Icon 3 test results

</p>

<table>

  <tr>

    <th>

      Original

    </th>

    <th>

      Variant 1

    </th>

    <th>

      Variant 2

    </th>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-orig-3.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-3.png">

    </td>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-icon-var-3-2.png">

    </td>

  </tr>

  <tr>

    <td>

      ---

    </td>

    <td>

      <span class="negative">-17.7%</span>

    </td>

    <td>

      <span class="positive">+50.7%</span>

    </td>

  </tr>

</table>

<h4>

  Description tests

</h4>

<p>

  The following table compares install rates for three apps based on changes to

  each app's description text.

</p>

<p class="table-caption">

  <strong>Table 5</strong>. Description test results

</p>

<table>

  <tr>

    <th>

      Game

    </th>

    <th>

      Original

    </th>

    <th>

      Variant

    </th>

    <th>

      Variant results

    </th>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-logic-pic.png">

      <strong>Logic Pic</strong>

    </td>

    <td>

      <em>"Use logic to solve fun puzzles and discover hidden pictures! Logic

      Pic is free!"</em>

    </td>

    <td>

      <strong><em>"Discover all the hidden pictures in this challenging classic

      japanese puzzle!"</em></strong>

    </td>

    <td>

      <span class="positive">+10.7%</span>

    </td>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-candy-hills.png"

      width="96"> <strong>Candy Hills</strong>

    </td>

    <td>

      <em>"What will your candy park look like? Build it now in Candy

      Hills!"</em>

    </td>

    <td>

      <strong><em>"Build your own sweet candy park in Candy

      Hills!"</em></strong>

    </td>

    <td>

      <span class="positive">+8.2%</span>

    </td>

  </tr>

  <tr>

    <td>

      <img src="{@docRoot}images/distribute/stories/tapps-villains-corp.png"

      width="96"> <strong>Villains Corp.</strong>

    </td>

    <td>

      <em>"Be a real villain and CONQUER THE WORLD!"</em>

    </td>

    <td>

      <strong><em>"Mwahahaha! Be a real villain and CONQUER THE

      WORLD!"</em></strong>

    </td>

    <td>

      <span class="positive">+6.8%</span>

    </td>

  </tr>

</table>

<h3>

  Get started

</h3>

<p>

  Find out more about <a href=

  "{@docRoot}distribute/users/experiments.html">store listing experiments</a>.

</p>