diff --git a/core/Makefile b/core/Makefile
index eb0febb1f7223e2896d81bcae97df77ba409ec04..d6bd88d59705f079646558b3c351fb02ac335f63 100644
--- a/core/Makefile
+++ b/core/Makefile
@@ -171,7 +171,14 @@ BUILD_KEYS := test-keys
 else
 BUILD_KEYS := dev-keys
 endif
-BUILD_VERSION_TAGS += $(BUILD_KEYS)
+
+ifndef RELEASE_TYPE
+  BUILD_DISPLAY_KEYS := $(BUILD_KEYS)
+else
+  BUILD_DISPLAY_KEYS := $(RELEASE_TYPE)-keys
+endif
+
+BUILD_VERSION_TAGS += $(BUILD_DISPLAY_KEYS)
 BUILD_VERSION_TAGS := $(subst $(space),$(comma),$(sort $(BUILD_VERSION_TAGS)))
 
 # A human-readable string that descibes this build in detail.
@@ -219,9 +226,9 @@ ifeq ($(TARGET_BUILD_VARIANT),user)
 
   # Dev. branches should have DISPLAY_BUILD_NUMBER set
   ifeq (true,$(DISPLAY_BUILD_NUMBER))
-    BUILD_DISPLAY_ID := $(BUILD_ID).$(BUILD_NUMBER_FROM_FILE) $(BUILD_KEYS)
+    BUILD_DISPLAY_ID := $(BUILD_ID).$(BUILD_NUMBER_FROM_FILE) $(BUILD_DISPLAY_KEYS)
   else
-    BUILD_DISPLAY_ID := $(BUILD_ID) $(BUILD_KEYS)
+    BUILD_DISPLAY_ID := $(BUILD_ID) $(BUILD_DISPLAY_KEYS)
   endif
 else
   # Non-user builds should show detailed build information